As eCommerce, trying to fight for your spot on the market, you need to invest your energy into creating a brilliant online presence. From your eCommerce website to social media platforms- you need to be killing it. And one of the most important segments of your digital marketing strategy is your email marketing. Yes, it’s one of the oldest forms of marketing in the book, but it’s still doing a great job in helping businesses reach their goals.
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This is why you need to learn how to write effective eCommerce emails. We’ll break it down together in the guide you’ll find below. Here are our 7 best tips for writing powerful eCommerce emails.
1. Categorize by Goals
When you’re creating an email for your Restaurants PrestaShop Themes customers, you need to make sure you set a clear goal for each copy. Categorizing your emails according to their primary purpose will help you create a more effective and strong email.
Therefore, make sure that you separate your emails into categories according to a goal you want to reach:
- increase engagement
- improve sales
- do a promotion
- nurture leads
The best way to ensure you reach your goals is to focus on a single goal in each email copy. You can’t possibly create an email that will have you reach all of the above-listed goals.
Set a single goal and focus on reaching it.
2. A Powerful Subject Line
When you’re sending your customers an email they didn’t ask for, chances are you’ll end up in their trash. That is if you don’t master the art of writing interesting and strong subject lines.
A subject line has a very simple task:
- to grab the attention of your audience
- make them want to open the email
- to announce the content of the email
This is why you need to pay attention when writing a subject line. Here are our top tips:
- make it a question (Did you use your discount code yet?)
- create a sense of urgency (Your offer expires today!)
- make it personal (Melissa, we miss you!)
- intrigue them (We’ve got an amazing surprise!)
If you nail your subject line, you’ll get your customers to open your email and see what you’ve got lined up for them. That is your primary goal and your first victory.
3. Make it Visually Strong
Once your customers open your email, they need to be happy with what they see before they’re happy with what they read.
The visual effect of your email is there to ensure your customers get your message and read the whole email.
Here’s what we suggest:
- high-quality images
- brand colors
- clear design
- easy-to-read font
This is the magic formula that you need to make sure your audience likes what they see.
4. Use a Simple Formatting
Once again, you need to be thinking about your target audience and the amount of energy they want to invest in reading your email. The truth is- they don’t.
They just want to open your email, get the whole point immediately, and decide whether or not they like what you’ve sent.
This is why your email needs to be scannable.
Here’s what that means:
- break it down using headlines
- write in short paragraphs
- use bullet points and lists
- use bold for important information
This way, you’re allowing your customers to spend less than a few seconds deciding whether they like your email and want to read it in greater detail.
5. Write Conversationally
Your communication with your potential customers needs to run smoothly. You want them to feel like they’re talking to a friend and not reading an expensive marketing ad.
You have to make them feel relaxed and laid back.
This is why you should write conversationally. Here’s what that implies:
- simple, everyday vocabulary
- simple sentence structure
- friendly tone and voice
- humor and slang (if your brand image allows it)
The simpler your email copy, the better response to it you’ll have. Don’t try showing off your copywriting skills by using technical vocabulary or puffed up sentences.
Keep it simple.
6. Include a Strong Call To Action
CTAs are the key elements of eCommerce emails, and they need to be a part of your Email Marketing strategy as well.
CTAs are there to ensure you complete the goals we’ve discussed in point 1 and have your customers perform the desired action.
Here’s how to ensure your CTAs are strong and powerful:
- use design tricks to make them stand out
- turn them into clickable buttons that lead to landing pages
- make them short but clear
So, if you’re promoting your summer collection, your CTA should be a clickable link leading to the summer section on your website, titled Shop Our Summer Collection Now!
7. Provide Valuable Content
All of the above tips won’t be worth at all unless you ensure each of your emails provides some kind of value to your customers.
They need to be happy with the content you’re sharing and find it useful and valuable. Therefore, make sure that you create emails that:
- tackle your customers’ pain points
- offer solutions
- award loyalty
- provide valuable information
Your emails need to add value and make your customers’ shopping journey better, more efficient, and more fun. That includes emails such as:
- Welcome emails
- product recommendation
- abandoned cart
- special offers, coupons, and discounts
- loyalty emails
If you don’t have much experience with writing valuable email content, check out these good writing websites. They can help you create a template and use it for future reference.
With a clear goal and valuable content, your email marketing strategy is bound to be a win.
When you’re writing an eCommerce email, you need to lean on a strategy you’ve previously established. Without a strong plan of action, you won’t be able to achieve your goals.
Use the tips we’ve provided above to create your own eCommerce email marketing strategy. Set your goals high and use your strategy to reach them.
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