{"id":3428,"date":"2021-06-12T10:44:25","date_gmt":"2021-06-12T10:44:25","guid":{"rendered":"https:\/\/www.webibazaar.com\/blog\/?p=3428"},"modified":"2022-02-25T12:02:21","modified_gmt":"2022-02-25T12:02:21","slug":"essential-elements-for-every-homepage","status":"publish","type":"post","link":"https:\/\/www.webibazaar.com\/blog\/essential-elements-for-every-homepage\/","title":{"rendered":"12 Essential Elements For Every Homepage Must Have"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A homepage is one of the most important or not the most important part of the website. It generally gets the bulk of the website traffic. The homepage must convert the traffic into leads and sales. In this article, we will be talking about 12 essential elements for every homepage needs to achieve an amazing conversion rate.<\/span><\/p>\n<h2><strong>Essential Elements For Every Homepage:<\/strong><\/h2>\n<h3><strong>1. Headline<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your headline is the first thing visitors see not because, Within 3 seconds, a website needs to answer, what does your website offer? Keep your headline clear and simple no unnecessary details.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best practice for writing headline:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep it short &#8211; you should create a headline between 6 to 12 words. It would be best if you keep it shorter than 6 words.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write for your desired audience &#8211; learn more about your desired audience to write a headline that hooks them instantly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take your time &#8211; you don\u2019t have to write the headline first or you don\u2019t have to write just a single headline. You can write the headline at last and create few so you can choose the best one.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be specific &#8211; your headline should be clear about how the readers can benefit from it. It should be simple and unique.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test repeatedly &#8211;\u00a0 keep testing what works and what doesn\u2019t will help you write a better headline. Test which type of headline decrease the bounce rate and increase the click-through rate.<\/span><\/li>\n<\/ul>\n<h3><strong>2. Sub-headline\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your sub-headline should offer a brief description of what you offer\/do. Avoid baloney language. Be different and show value. Don\u2019t just keep talking about yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best practice for writing sub-headline:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep it long &#8211; Research says that the most effective headlines are short. Sub-headlines are different, in general, your sub-headline should be twice the length of your headline.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete your headline &#8211; write your sub-headline after choosing the right headline so they can complete each other. Your sub-headline is a chance to expand the message delivered through the headline.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include USP (unique selling proposition) &#8211; to convert, visitors need to know more than how your products or services is beneficial. They also want to know why they should choose you instead of your competitors. You can answer such questions by adding your USP in your sub-headline.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage to take action &#8211; you can grab a chance of getting a website visitor to convert if he has read your headline and sub-headline so try everything you can and make sure your visitor convert by encouraging action within your sub-headline.<\/span><\/li>\n<\/ul>\n<h3>3. Benefits<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3430 size-full\" src=\"https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Benefits.jpg\" loading=\"lazy\" alt=\"Write benefits of your products on the homepage.\u00a0\" width=\"850\" height=\"450\" srcset=\"https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Benefits.jpg 850w, https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Benefits-300x159.jpg 300w, https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Benefits-768x407.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is not only important to describe what you do, but why it matters. Visitors want to know about the benefits and advantages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you describe the benefits and advantages of the product you want to sell. If that product has some side-effect make sure you inform that too. Being clear and transparent can help you convert more visitors into your potential customers.<\/span><\/p>\n<h3><strong>4. Primary call-to-action<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Adding multiple call-to-action above the fold is important for getting conversions. Offer 2-3 CTA maximum that map to different stages of the purchasing cycle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of your homepage is to enforce visitors to dive deeper into your website and move them further down to funnel. These CTA should be visually extraordinary, perfectly in a colour that contrasts from the colour scheme of your homepage, while fitting with the overall design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CTA button can be different in size and style depends on your conversion goals and website style.<\/span><\/p>\n<h3><strong>5. Features\u00a0<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3432 size-full\" src=\"https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Features.jpg\" loading=\"lazy\" alt=\"Write features of your products on the homepage.\u00a0\" width=\"850\" height=\"450\" srcset=\"https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Features.jpg 850w, https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Features-300x159.jpg 300w, https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Features-768x407.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In addition to benefits, list some of your key features that give people more understandings of what is provided by your products or services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Displaying features can be helpful for visitors to compare it to another website that offers the same product or services. So providing additional features will help your visitors to learn more about what they want to buy.\u00a0<\/span><\/p>\n<h3><strong>6. Customer Testimonial\/Review<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3431 size-full\" src=\"https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Customer-Testimonial-Review.jpg\" loading=\"lazy\" alt=\"Write customer testimonial\/review on the homepage.\u00a0\" width=\"850\" height=\"450\" srcset=\"https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Customer-Testimonial-Review.jpg 850w, https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Customer-Testimonial-Review-300x159.jpg 300w, https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Customer-Testimonial-Review-768x407.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Customer\u2019s review is a powerful trust indication. It can help you gain new website visitors trust. You can also add video testimonials of the customers who already purchased your products and liking it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asking them for review can help you encourage more new visitors and fill the gap of the trust before they make a purchase. Start creating a bond with your customers and ask them for video testimonials or reviews it will cost you nothing but will help you scale up your conversions.\u00a0\u00a0<\/span><\/p>\n<h3><strong>7. Success Indicators\u00a0<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3435 size-full\" src=\"https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Success-Indicators.jpg\" loading=\"lazy\" alt=\"Success Indicators\" width=\"850\" height=\"450\" srcset=\"https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Success-Indicators.jpg 850w, https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Success-Indicators-300x159.jpg 300w, https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Success-Indicators-768x407.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Adding awards and recognitions are the key elements to impress your website visitors. If your website got recognized by high-quality website or organizations and you receive any certifications or awards for that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can add those awards or certificates in your website so your visitors can easily recognize your working skills and decide to start working with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can help you grow your website conversions and find potential customers.<\/span><\/p>\n<h3><strong>8. Navigation<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To decrease bounce rates, your website visitors need a clear path into your website from the homepage. Make sure to keep your navigation simple and visible at the top of the page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clear navigation helps visitors to reach their desired product or web page easily.\u00a0 Provide easy and understandable navigation so visitors of any page can reach to their desired page and take necessary action such as purchase a product or service, download free eBook, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you got a large size product catalogue you can add your products into categories and sub-categories so visitors can easily find their desired products.<\/span><\/p>\n<h3><strong>9. Supporting Images<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3436 size-full\" src=\"https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Supporting-Images.jpg\" loading=\"lazy\" alt=\"Supporting Images\" width=\"850\" height=\"450\" srcset=\"https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Supporting-Images.jpg 850w, https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Supporting-Images-300x159.jpg 300w, https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Supporting-Images-768x407.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Most visitors are visual. So make sure to use an image or a short video that indicates what you offer. Use images that capture emotions and create actions, and avoid using stock images that are used by many others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimize images for mobile users, use high-quality compressed images (image can be compressed by using <\/span><a href=\"https:\/\/tinypng.com\/\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">TinyPNG<\/span><\/a><span style=\"font-weight: 400;\">), also add alt text to your image in case of the mobile device block any image by default.<\/span><\/p>\n<h3><strong>10. Content Offer<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To generate more leads from your homepage, consider featuring a great content offer, such as free eBook, guide, whitepaper, etc. lead is a key to convert your website visitor into your potential customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can capture leads and market your products through email marketing where you give value to visitors and pitch some products or services that they like and encourage them to purchase by offering limited-time special discounts.<\/span><\/p>\n<h3><strong>11. Resources\u00a0<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3434 size-full\" src=\"https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Resources.jpg\" loading=\"lazy\" alt=\"Resources\" width=\"850\" height=\"450\" srcset=\"https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Resources.jpg 850w, https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Resources-300x159.jpg 300w, https:\/\/www.webibazaar.com\/blog\/wp-content\/uploads\/2021\/06\/Resources-768x407.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nearly, 95% of the visitors to your website will not be ready to purchase. Make sure you provide them with a link to the resources centre where they can learn more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are selling some knowledge make sure you provide them with some resources that will help your visitors to learn more about their desired items so they get best at it and refer your website to their friends or families too.<\/span><\/p>\n<h3><strong>12. Secondary Call-to-action<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When visitors reach the bottom of the homepage, make sure you highlight the Call-to-action button there as well for lead generation opportunities. CTA are not just for the top of the page you can provide some details then encourage your visitors to take the desired action, if they don\u2019t take action, provide more valuable details then again CTA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if visitors think that the value you provided in free will take the action and purchase the product you were pitching using valuable content and desired Call-to-action.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">That\u2019s it, hope you will like this article, make sure if you learned something new from this article, you will implement it in your website too and turn your website visitor into your lifetime customers. It takes time to create a unique and valuable offer but once you will do it you will never stop I bet.<\/span><\/i><\/p>\n<p><strong>Check Other Blogs:<\/strong><br \/>\n<strong><a href=\"https:\/\/www.webibazaar.com\/blog\/free-html-templates\/\">Top Free HTML Templates For Creating Your Business Website<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.webibazaar.com\/blog\/web-design-tips\/\">45+ Website Design Technique To Implement Your ECommerce Online Store<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.webibazaar.com\/blog\/quick-tips-developing-website\/\">20+ Quick Tips You Must Consider Before Developing A Website<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A homepage is one of the most important or not the most important part of the website. It generally gets the bulk of the website traffic. The homepage must convert the traffic into leads and sales. In this article, we will be talking about 12 essential elements for every homepage needs to achieve an amazing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[127],"tags":[131,132,133],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Essential Elements For Every Homepage Must Have<\/title>\n<meta name=\"description\" content=\"In this article, we will be talking about 12 essential elements for every homepage needs to achieve an amazing conversion rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webibazaar.com\/blog\/essential-elements-for-every-homepage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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