{"id":3922,"date":"2022-01-20T12:30:54","date_gmt":"2022-01-20T12:30:54","guid":{"rendered":"https:\/\/www.webibazaar.com\/blog\/?p=3922"},"modified":"2022-02-08T05:34:53","modified_gmt":"2022-02-08T05:34:53","slug":"track-video-views-google-analytics-google-tag-manager","status":"publish","type":"post","link":"https:\/\/www.webibazaar.com\/blog\/track-video-views-google-analytics-google-tag-manager\/","title":{"rendered":"How To Track Video Views Into Google Analytics & Google Tag Manager"},"content":{"rendered":"

If you are considering using video on landing pages, you may wonder how to track video views in Google Analytics.\u00a0<\/span><\/p>\n

It is no coincidence that video is the most engaging media format. People live as visual creatures, and they hold 95% of video information as argued to 5% for image and text.<\/span><\/p>\n

This provides you with a face-to-face selling opportunity, where you can communicate passion and promise to your prospects. It is little wonder that videos dramatically increase landing page conversions.<\/span><\/p>\n

Read this easy guide to tracking video performance on your landing page, so you can boost audience action, and increase sales.<\/span><\/p>\n

Benefits of Learning How to Track Video Views In Google Analytics<\/strong><\/h2>\n

When you <\/span>drive traffic<\/strong><\/a> to your landing page, videos help you capture the attention of your prospects.<\/p>\n

You have body language, tone of voice, visual effects and music to put prospective buyers in the mood to listen to your pitch. This is how you get them to buy from you and even share your landing page with friends and family.<\/span><\/p>\n

Videos are the easiest way to create brand authenticity, likeability and memorable moments. It says fresh in the mind of your prospects, which leads to more convinced leads who end up buying from you.<\/span><\/p>\n

Using videos, precisely, on your landing page is such an efficient way of communication that it puts your business ahead of the competition.\u00a0<\/span><\/p>\n

Few companies have videos on their landing pages, and even fewer businesses track video performance to ensure they are using the most effective video content possible.\u00a0<\/span><\/p>\n

By learning to track video performance on your landing page, you are snagging customers away from your competition.\u00a0<\/span><\/p>\n

Google analytic metrics<\/strong><\/a><\/p>\n

Tracking Video Performance With Google Tag Manager<\/strong><\/h2>\n

To track video performance, you will have to record users interactions with your landing page video. <\/span><\/p>\n

These interactions are known as events and they include:<\/strong><\/p>\n