So you think you know what it takes to come up with choice content for your business, but after placing your post out there for everyone to see, you might ask yourself, “Is my content good enough? How can I know if my post is doing well?”
Famous bloggers have been there already. What makes issued bloggers different from newbies is this: they know their metrics.
What Your Content Should Accomplish?
Keep in mind that your content, Should perform the following to be considered successful:
- Generate sales or views
- Greb the attention of customers
- Expand your reach
- Increase the credibility of your product, service, or brand
- Increase people’s awareness of your blog
- Create a customer base through user engagement
Skillful bloggers don’t write blog posts and immediately generate income from them. They know the ins and outs of creating content and are experts when it comes to measuring their content’s success. They know what works for their blogs and what doesn’t base on several metrics that serve as guides.
Top 8 Google Analytics Metrics Every Blogger Must Use For Content Success
Being a newbie blogger, what does it indicate to have a successful blog post? What metrics should yourself base the benefit of your blog on? Today, we are going to discuss each of these key metrics so that you can start setting solid goals for your blog.
Without difficulty, traffic is the first metrics of a blog’s success. Bloggers live and breathe traffic, but you should understand this. Easy traffic is not just the metric of your content’s success. Alternatively, you should pay attention to an increase in traffic over time. This means good performance.
Google Analytics divides traffic into two categories:
- It refers to unique visitors. Unique visitors are only counted once during a certain this frame. If you visit our blog, say, 10 times a month, you will be counted only once when the overall users are summed up.
- It refers to each time someone visits a website. If you have visited our blog 10 times in a month, this will add up to a total of 10 sessions.
As considered, what you should get note of is the change in traffic. Track and Traffic modifications in your blog per month. See what types of content generate the most traffic, then check which type of content performed poorly.
The results will tell you what you should be doing more and what should you avoid.
2. Search Engine Results Page (SERP) Ranking
Your SERP ranking is where you show up when you google anything related to you. For instance, if you search for a certain hair care product, its SERP ranking is based on where it is the results page. This first that comes up is the most highly ranked by Google.
If you have blogged about increasing Instagram followers in the shortest time possible, you will know how successful your post is when you google the topic using related keywords and your post appears in the results.
Your ultimate goal would be to have a post popular enough to be Google’s top result. Tools like KWfinder SERPchecker is used to find top pages for a specific topic or keyword.
3. User Demographics
You need to be sure that you are reaching your target audience. A tool you can use is Google Analytics, which lets you discover the location, language, browser and another state of your blog’s readers.
Understanding your user demographics can help you pinch your content based on the type of readership that you have.
4. Time Spent On-Site
You understand that you have great content if your visitors spend time on your blog. Away from traffic, also think the time a visitor spends reading your blog. Google Analytics simply calls this metric “Session Duration”.
It can not easily gauge the time a visitor spent on the site, but to know how long it takes to read a post, here’s what you can do:
- Consider the average session duration of a post.
- Know the average read time of a post. Take the total word count and translate it to minutes. The average read time is about 275 words per minutes. Total 12 seconds for a specific image in your blog.
- See if the common session duration and total read time match.
You will know if people are simply browsing your content or if they don’t even reach half of what you have written. If this is the case, you are likely doing something incorrectly. Use this as a basis for modifying or changing your post.
5. Pages Per Visit
Consider internal linking to have more successful content. A cycle where people who have read an article visit your another article suggests a high-value post.
With more clicks, your content works excellent, too. The goal is to make your visitors stay longer.
6. Returning Visitors
Much like a great restaurant, you know up got high-value content when people come back for more. Having loyal readers indicates that you have successful content.
Create your eCommerce online store with Shopify theme so that users like it and users come back to your website.
Estimates say that you have to spend five times as much to get new visitors compared to retaining old ones, indicating to returning visitors.
Your goal is to pull new visitors while maintaining old visitors to maintain high traffic.
7. Social Sharing
Social sharing is another metric that can tell if your content is going, with social media widgets, your users will be able to share your post.
These people will want others to read your content because they enjoyed or enjoyed it, possibly staring a conversion about your content. More readers can discover your post this way and improving your traffic.
8. Clicks From Social Platforms
Social Media is a very powerful platform and can be a notice that your content is working. For Example, Facebook currently dominates the social media landscape.
Facebook clicks may be due to sharing on Facebook through Google Analytics or Insights on Facebook’s dashboard, if your content was originally posted there.
It’s Time to Create To Create A Strategy
With regular, high-quality content, you can set out time to analyze how well your posts are doing using these metrics.
A well-planned approach based on what you know works and what doesn’t can help you tick off all the cases of these success metrics symbols.
I hope you will enjoy the article and you get better knowledge.