Digital Marketing

How to Track Video Views Into Google Analytics & Google Tag Manager

If you are considering using video on landing pages, you may wonder how to track video views in Google Analytics. 

It is no coincidence that video is the most engaging media format. People live as visual creatures, and they hold 95% of video information as argued to 5% for image and text.

This provides you with a face-to-face selling opportunity, where you can communicate passion and promise to your prospects. It is little wonder that videos dramatically increase landing page conversions.

Read this easy guide to tracking video performance on your landing page, so you can boost audience action, and increase sales.

Benefits of Learning How to Track Video Views In Google Analytics

When you drive traffic to your landing page, videos help you capture the attention of your prospects.

You have body language, tone of voice, visual effects and music to put prospective buyers in the mood to listen to your pitch. This is how you get them to buy from you and even share your landing page with friends and family.

Videos are the easiest way to create brand authenticity, likeability and memorable moments. It says fresh in the mind of your prospects, which leads to more convinced leads who end up buying from you.

Using videos, precisely, on your landing page is such an efficient way of communication that it puts your business ahead of the competition. 

Few companies have videos on their landing pages, and even fewer businesses track video performance to ensure they are using the most effective video content possible. 

By learning to track video performance on your landing page, you are snagging customers away from your competition. 

Google analytic metrics

Tracking Video Performance With Google Tag Manager

To track video performance, you will have to record users interactions with your landing page video.

These interactions are known as events and they include:

  • How many played the video?
  • How much of the video was watched?
  • What actions did watchers take compared to non-watcher?

Armed with answers to these questions, you can test different video content to find the most persuasive of them all. So, to start, head over to Google Tag Manager and set up your account.

Configure Variables

Once you have set up your Google Tag Manager account, you will have to configure inbuilt variables.

  • Click at “Variables” in the menu on the left.
  • Click at “Configure” in the top right.

At this point, you have got a list of the built-in variables. Check all box for all variables in the “VIdeos” section.

Let’s look at the specific functions of these variables in Google Tag Manager.

  • Video Provider
      • It takes note of your video hosting platforms like YouTube etc…
  • Video Status
      • It records when a video plays, pauses or stops.
  • Video URL
      • It tracks the URL where you host the video.
  • Video Title
      • This tracks the meta title of your video.
  • Video Duration
      • Tracks the full lengths of your video in seconds.
  • Video Current Time
      • It takes note of the special timestamp in the video where a trigger fires.
  • Video Percent
      • Permits you to set a specific percentage for when your trigger fires.
  • VIdeo Visible
    • This will be set to true if the video is obvious in the viewport and false if it is not.

Now that we become an idea of what each of these variables does let’s set triggers.

Make The Trigger

  • Click at “Trigger” in the menu on the left.
  • Click at “New” in the top-right corner to build a new trigger.
  • Now, give you new trigger an appropriate name. This name should be simple to understand to make for an effective workflow. In this case, let’s give it some name ‘YouTube Video
  • Now, choose ‘Choose a trigger type’ and take ‘’YouTube Video’ from the pop-up menu under ‘User Engagement’ section.
  • Here’s where you decide when the trigger fires. Whatever data you are tracking will be recorded and sent over to Google Analytics for further study.
  • You will want to track when someone starts, complete a video and pause it. You can even track the percentage of the process of the video. So you put 10, 25, 50, 75, 90 so whenever video reaches that per cent it will trigger to be tracked.
  • Next, you can drop the checkbox empty it is only needed if JS library is used for YouTube videos to add the parameter in the video.
  • Next, is to choose from the drop-down list when the trigger should start listening for important interaction.
  • As we’ll go with for all videos this trigger should be fired, we will go with radio button selection “All Videos
  • Next, keep the trigger by clicking on the right top and then move to make the tag.

Make The Tag

Here, you are to make Google Analytics tags that track video views. That won’t be a difficulty since Google Analytics tag for YouTube is inbuilt in Google Tag Manager.

Every you require to do is select “Tags” in the menu on the left, then click on “New” in the top right.

Now, just like you did with your trigger, present your tag a name. Make it easy to understand for the purpose of an efficient workflow. For here, we will perform with “TM-YouTube”.

Next, you take the “Choose a tag type” in the middle of the big white Tag Configuration box.

From the menu, choose “Google Analytics: Universal Analytics”.

Then, set up the event by following the easy steps below.

  • From the Track Type drop-down, choose “Event”.
  • Input “Video VIew” in the category field.
  • To the right of the Action field, choose the icon to choose a variable. Following click on “Video Title” from the list.
  • To the right of the label field, choose the icon and click on “Video Status” from the variable list.
  • To the perfect of the Value field, select the little icon to choose a variable. Select “Video Percent” from the list. It tells you how much of each video your traffic is watching.
  • Change “Non-Interaction Hit” to true. This follows the event from influencing your bounce rate.
  • Click everywhere in the big white Triggering box to select a trigger for your new tag. Click on the “YouTube Video” trigger you built in the previous step from the list.
  • Before keeping your tag you have to select the “Google Analytics Setting” from the dropdown menu you have to select a Google Analytics Account that helps you to track the videos.
  • Give the name for this tag like GA-Event YouTube and Save the tag.

Submit Your Container

At this point, you are nearly done learning how to track video views in Google Tag Manager. You presently have a new trigger in your workspace. Just offer the new container to your site. You do this by clicking that blue button in the top right corner of your screen.

Once you click on submit you will get other screens where you will provide a version name and its description for your submission. After that, you can publish it.

Segment And Analyze In Google Analytics

Now it is time to see how to track video views in Google Analytics. Only you reach this point, need to make enough traffic through your video landing page before you analyze your data. 

Typically, this will need at least a month of regular activity on your video pages before your data is reliable enough to base the important decision on in regards to your advertising campaigns.

Create a section for viewers and non-viewers in Google Analytics:

To do this, proceed to Google Analytics > Acquisition > All traffic > Channels.

Then create two different parts. So you have your data divided into that of video watchers and non-watchers. You can create a part in Google Analytics as 

Tick on “Add Segment” then click on “New Segment”, now following “Advanced” section select “Conditions

Now from the drop-down “Ad Content” as displayed in the screenshot, select “Event Category”, rest all selections will remain default.

In the next text box, you can set your event name “Video View”. Now you can give the name to your section “Video Watcher” and save it.

In a corresponding way, you will create a segment of “Video No-Watcher”. But this time you will select “Exclude” from the dropdown.

Once you saved it now go to Google Analytics > Acquisition > All Traffic > Channels.

You can also prefer to look at the general differences between these segments while analyzing the individual performances of each video page.

It won’t be long before you start to get data about:

  • The percentage of people watching the video
  • Video watchers who are few likely to bounce and how much less.
  • watchers who consume more time on the page and how much more.
  • Video watchers that are more likely to take a thought-action as a buy subscribe, become a lead, etc…

You can further analyze your events performance in Google Analytics > Behavior > Events > Pages

Warp Up

As you can see, video landing pages help you grow brand awareness, generate leads and sell your service and products. It results are much better than landing pages with just sales letters.

This is why it is worth the time and efforts to embed and track video views. When you know how to follow video views in Google Analytics, you can get informed choices to ensure your videos are as effective as possible. And that is excellent news for your viewers and your gain margins.

Website Templates

Latest Personal Portfolio Website Templates in 2022

In the modern era where the entrepreneurial drive is shifting humungous traffics in the business sectors, everyone wants to own a business or do a start-up. This global trend of doing a start-up or trying luck in the business field has evolved a fierce competition in the market.  

It is indubitable that If you want to be on the top among all the competitors, an online presence can be the guide path of your journey. Getting your profile online has become the new normal, especially in the past few years where the entire world was facing catastrophic consequences of coronavirus.

Moreover, an online presence of you and your brand is like a virtual business card of you and your company which can build an impactful first impression of you and your company.   

However, getting your business and personal profile registered online is not the end of the story. There are over a billion websites on the internet today. Building a website that looks unique, convincing, and gives a sense of reliability to the potential customer is not a piece of cake.

But a robust and eye-catching personal portfolio can be a game-changer for your profile. 

Why you should use Personal Portfolio Website Templates?

The world is turning digital nowadays; your virtual presence and online personal portfolio have become the primary indicators of personality. Because, No matter if you have a great personality and plenty of experience in a particular industry.

Your application for something may not get selected over the person with significantly fewer skills but have a magnificent online presence. Although free portfolio website templates and free personal websites are available in the market, they do not offer many great options.  

An alluring website with an easy-to-understand user interface, robust technical support, and an eye-catching Personal Portfolio Website Template is a compelling trio that can act as a catalyst to boost your profile on the internet.   

Here are a few best personal portfolio website templates in 2022

Booktap

BookTap

Booktap is a WordPress theme that enables you to boost your profile in a short period. The website comes at an affordable price, which gives you the complete worth of the price you pay.

The website is a multipurpose website specializing in the book and reading industry segment. But its attractive multipurpose design can assist you in creating an impactful personal profile on the internet. 

Here are a few features of the Booktap Personal Portfolio Website Templates   

  • Booktap has an In-built feature of Photoshop document
  • Booktap provides 24/7 services to its customers to eliminate any miscommunications and technical difficulties. 
  • It offers an enormous layout portfolio gallery 
  • Customizable widgets 
  • Compatible with multiple devices such as smartphones, desktops, and tablets
  • Parallex available on the main page

Live Demo Purchase

Restova

Restova

Even though Restova is renowned for its fast food multipurpose WordPress theme, a theme is an ideal option for a person who wants to boost his profile on the internet to leave an unforgettable impression on the viewers.

Moreover, the theme allows you to make copious variations in the placement of icons and select features to create a compelling user interface. 

Here are a few features of the Restova Personal Portfolio Website Templates 

  • The multipurpose theme is fully customizable and responsive to meet all your requirements, providing utmost satisfaction.
  • Its supports numerous plug-ins and extensions for additional support and features.
  • It has left, right, and without sidebar options for the user’s convenience.
  • That offers a contact us button for customers to reach you easily.
  • It is compatibles with various electronic devices along with google fonts. 
  • One lick demo and 24/7 customer support are available. 

These were the few best WordPress portfolio templates you can consider in 2022. So, You can also check out these website templates of Webibazaar.com at a discounted price, along with robust customer support.

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Mediatrix – Multipurpose Personal Profile Template Kit

Available on Webibazar.com at a discounted price of 60 dollars, Mediatrix is one of the best personal profile building templates available on the internet. The website has a captivative user interface.

Which gives a user a sense of reliability and trust towards your profile and internet. But, It is way better than the personal portfolio website templates free services. 

Mediatrix has an In-built feature that enables you to customize your website as per your convenience and make desirable changes in the default theme. However, the default theme offered by Mediatrix is self-sufficient to fulfill your requirements. 

 The features Mediatrix Personal portfolio Website Template offers you are as follows: 

  • Mediatrix is a multipurpose website, so you can access various features such as drag and drop Elementor page creator. 
  • It enables its users to customize the website at their convenience, so you can click on the customize feature to get directed to the customization page if you want to make necessary changes. 
  • The website offers a 24 hours support to its users so that you can contact. The customer case executives instantly if you have any queries or are facing any difficulties.
  • The social media share option lets you directly connect numerous social media platforms to your website. 
  • Compatible with several devices such as smartphones, laptops, and tablets. 
  • Unlimited holistic scrolls
  • Compatible with google fonts
Website Templates

Best health and medical website templates

Since the first Coronavirus case was reported in Wuhan, China, on 31 December 2019, the world has been battling against the global pandemic of the deadly coronavirus.

The contagious virus is highly contagious, and it could be transmitted from one person to another briskly. Therefore, it enforced a worldwide lockdown which left people with no choice but to shut down their businesses and stay safe in their homes. 

Due to the fear of containing the deadly website from the hospitals, people feel reluctant to go to a hospital and avoid hospitals to the utmost possible extent.

Moreover, with people stuck in their homes without legal permissions to go outside, it became a challenging task for the hospitals and healthcare centers to rebuild people’s trust in the hospitals and healthcare centers. 

An eye-catching and attractive website

A capitative website with a user-friendly interface and one of the best website store templates can act as a lethal weapon for the medical industry to tackle the situations of distrust and reluctance among people. 

An eye-catching medical store Healthcare Website Template can also act as a catalyst to sky-rocket the growth of your medical store. Furthermore, it can enhance the reputation of your medical store as a reliable and professional brand as a robust online presence and visibility on the internet create an optimistic impression on the customer. 

How to make your website appear unique and catchy?

However, making your website appear distinct and better than a medical niche website is a complicated task that may require an exorbitant amount of money and ample time from you.

Therefore, to avoid the circumstance in which your excessive time and money are wasted, you should be very considerate before selecting your medical store website template if you have just started your career in the medical industry and don’t have enough investments for a website template.

There are free medical website templates download options available on the internet, but they won’t provide various features that paid health website templates will provide you. 

Here are the best health and medical website templates:

Meditrox – Multipurpose Doctor Medical Elementor Template Kit

Meditrox

Meditrox is a website template available on webibazar.com, specifically made for the medical industry and institutions such as healthcare centers, hospitals, individual doctors, pathology labs, blood banks laboratories, and numerous other health-oriented sectors.

Health website template enables you to customize the website at your convenience. 

Meditrox template is holistically user-friendly, offering compatibility with smartphones, computers, and tablets. Moreover, Meditrox medical store website template comes with an In-built bootstrap making it responsive if the user wants to develop and customize it. 

The features of Meditrox health website template are as follows: 

  • The template provides a 24 hours customer support which enables you to ask your queries any time you want
  • In-built drag and drop elementor page builder for user convenience
  • The compliance of the template is smooth and validated, eliminating the risk of fraud.
  • In-built data for demonstration

Live Demo Purchase

Medistep Stencil health website template

medistep

If you are looking for one of the best medical website templates, it is unquestionable that Medistep should be on the top of your wish list.

Medistep is a multipurpose website template designed for the people working in the medical industry or medical institutions who want to their patients and potential patients with the medium of online networks and websites.

The user interface of the Medistep looks professional. It is responsive towards user customization in addition to the compatibility to all the devices, which looks spectacular on all kinds of devices. They can also be considered one of the medical store’s templates and are available for around 90 us dollars on Webibazar.com

Here are a few features of the Medistep health website template.

  • It offers the feature of a photo gallery
  • Provides product labels for distinction
  • Customizable static block facility 
  • The alternative newsletter subscription form is available 
  • You can wishlist your product on the website. 
  • Product Comparison
  • Product slider feature 
  • Social redirect button helping in social sharing 

The health website template also offers several other services such as social block, specialized categories on the homepage, brand sliders, search block along with the assistance of Google fonts, Bootstrap, and pop up add to cart feature making the Medistep one of the best medical store websites templates for your medical store. 

Live Demo Purchase

Gymzo- Gym Studio Elementor Template Kit

Gymzo

It is undeniable that a healthy and disease-free lifestyle goes hand in hand with physical activities such as yoga and gym. If you have a gym or a business related to yoga or fitness, Gymzo is the perfect website template to fulfil all your needs.

The website options include blogs, about us, contact us, and copious other website pages.

The Gymzo website template also offers several features such as:

  • Customizable website widgets 
  • Pixel-oriented data
  • Standard website pagination interface
  • Product sliders
  • Innumerable number of scrolls 
  • 24 hours support for resolving queries

Live Demo Purchase

Yoga- Fitness and Gym Elementor Template Kit

Yoga

Yoga is an advanced website WordPress theme created dedicatedly. For yoga and physical fitness theme for people in the fitness sectors. It has a multipurpose functionality with the specification of a highly responsive interface about significant pages such as blog, about us, contact us, and user panel.

A few of the basic features of the website are as follows: 

  • The feature of Drag and drop. 
  • Pre-installed Elementor page demonstration data
  • Authenticated documentation and compliances
  • Customizable as per the convenience of the client
  • Parallax on the website homepage
  • Social share and website redirection
  • Supports Google fonts 
  • Yoga oriented designs for captivating potential audience

Live Demo Purchase

Doctorist

Doctorist

In general, a doctor’s schedule or any other person working in the medical field is very hectic. Managing all the schedules, patient details, daily tasks, and finances. At the same time can be tedious work to managers causing complications.

Therefore, to avoid such circumstances, Doctorist was introduced in the market. Which is created on the principles of the PHP Codeigniter framework. The technology enables the user to customize the system according to his needs.

Therefore, the system can significantly increase the doctors and medical staff productivity. Furthermore, Doctorist is easy to use, highly responsive, can autonomously print prescriptions. For the patients, tackle billing problems, and manage a doctor’s profile. 

Although free website templates download options are available on the internet, they offer very few features and are unattractive. Therefore, if you want to boost your career and business in the medical line, you must select a paid one. The above health website templates are a few of the best available in the market. 

Live Demo Purchase

Prestashop Themes, Shopify Themes

Shopify VS PrestaShop: Two Modern eCommerce Platforms Compared

It used to be that in order to set up an online store, you are required to be an experienced web developer. These days, however, you have lots of platforms at your control that enables you to set up complex eCommerce operations without moving a line of code.

Two of the top choices are PrestaShop and Shopify, and they both have plenty of offers for you.

In this article, we are going to introduce you to both platforms and compare PrestaShop VS Shopify so you can decide which one is best for your store. To do that, we will break them down using several criteria including:

  • Easy of Use
  • Site Management
  • Customizability
  • Performances
  • Security

Armed with that information, picking the best eCommerce Platform should be simple.

An Introduction To Shopify VS PrestaShop 

The first thing we need to talk about before we compare Shopify VS PrestaShop is the difference between self-hosted and hosted platforms.

PrestaShop theme is a self-hosted platform, which means that its software could be installed on every server you want. With this solution, you are not attached to a specific web hosting provider, so you can shop around until you find one that offers all the features you need.

On top of that, PrestaShop gives you all the eCommerce features you will need to run a successful online store. You can list as numerous products as you want, handle manage customers, payments and more.

While Shopify is a hosted platform. To use it, you want to buy a subscription directly from Shopify, and you can not set up your store on any server you want.

Despite that downside, Shopify offer a highly automatic eCommerce experience. Building an online store using this platform is very simple, so it can be a helpful option if you do not mind the limitations that come with:

Over the next several sections, we will explore what else sets Shopify VS PrestaShop apart. We will also talk more about the variations between hosted and self-hosted platforms since that is going to be one of the key parts that decide which one best suits your needs.

Shopify VS PrestaShop: Easy Of Use

For a number of people, setting up their first online store can be pretty daunting. That’s why we tend to favor platforms that prioritize ease of use and don’t need you to spend weeks trying to think out how every piece works.

The good news is that both Shopify and PrestaShop are very user-friendly. Shopify uses this as one of its main selling points. In our experience, it’s the easier platform to get started with, thanks to its drag-and-drop shop automatic and builder dashboard.

What’s more, designing a Shopify eCommerce store should not take you long at all. As soon as you sign up for Shopify, the platform will set up a default store for you, but you can begin making changes to it right away.

PrestaShop is a little more difficult to use, but only by comparison. The main difference is that PrestaShop offers plenty of options right off the bat, which you will notice once you log into your dashboard.

Shopify VS PrestaShop: Store Management

Whichever platform you pick requires to provide you with a wealth of opportunities to manage your store any way you want. For instance, you will require to be able to access multiple payment processes and shipping options, at the very least.

When it happens to features, Shopify provides you with all the basics you want to run an eCommerce store, even on its most simple plan. However, it’s necessary to understand that if you want access to more advanced functionality, you will need to pay for the platform’s more expensive tiers.

Some of the advanced features PrestaShop allows you to use include a coupon system, multiple discount options, and product recommendations.

In brief, Shopify offers a clear store management experience that’s perfect for small operations. However, if you’re serious about developing your eCommerce presence, you will probably enjoy all the settings PrestaShop allows you to customize.

With that in mind, we’re giving this round of Shopify VS PrestaShop to the above platform.

Shopify VS PrestaShop: Customizability

We have already discussed some of the features Shopify and PrestaShop offer you out of the box. But, it’s also essential to keep in mind that most platforms on certain days provide you with lots of new customization options.

In different words, you can regularly add new features to your online stores using addons or extensions. This is something both platforms permits you to do. Both platforms also encourage the use of themes, which let you alter your store’s style and layout very immediately.

With Shopify platform, you get access to an app store that gives you a lot of options to extend the platform’s functionality. Among these, you will find tools to combine Shopify with a lot of other services, including MailChimp and Sumo.

Shopify also gives you access to dozens of paid and free themes you can use with your store. Unlike some of the benefits you will find when using other platforms, all of Shopify’s themes feel rather new, which is a plus.

Finally, it’s deserving noting that Shopify involves one of the most intuitive drag-and-drop store builders we have had the comfort of using. This means that customizing your shop won’t feel like a burden, and you will be able to get things just the way you want without too much of a complaint.

Going on, PrestaShop provides you with a related experience when it comes to modules and themes. The difference is that there are a lot more options to pick from. At the time of this writing, for instance, there are over 3,000 modules you can install, as well as numbers of themes.

In practice, adding new features to PrestaShop is very easy, and you have a lot of choices. However, the themes are a different story. While PrestaShop gives you entrance to more options, most of them are not as elegant as what Shopify has to offer.

Likewise, customizing your store’s style is not as honest as it is when using PrestaShop. You can still achieve any attention you want, but it won’t be as simple as with Shopify’s drag-and-drop builder.

To summarize, PrestaShop enables you to add further features more easily, whereas Shopify lights when it comes to editing your store’s style. With that in mind, we are managing this round of Shopify VS PrestaShop a tie.

Shopify VS PrestaShop: Security

When you are running an online shop, security is of the highest importance. After all, you will be regularly dealing with private and financial information from your customers. If there are a crime and any of that data is compromised, you will probably lose a number of trust and possible sales.

When we are talking about online security, there are two primary factors that come into play.

  • Which eCommerce platform you are using.
  • What security measures your web host select to implement.

As with production, Shopify offers a more stable experience when it comes to security. Whichever plan you use, your store should be justly secure as long as you also follow safe practices, such as applying a strong password.

With PrestaShop, the platform itself is more secure out of the box. If you prefer a quality hosting provider, you should be more than safe. Plus, you also get access to a much larger collection of add-ons than you do with Shopify, lots of which are security-related.

That means you have more tools for defending your store, which may help you rest more comfortable at night.

Overall, both Shopify and PrestaShop are pretty powerful options when it comes to security. Still, since PrestaShop gives you more control over the ways you can defend your store, it gets our vote for this round of PrestaShop vs Shopify.

Shopify Advantages

Although Shopify is a platform designed for newcomers. It gives a lot of features even expert users can benefit from, including:

  • Access to an automatic shop builder.
  • A broad selection of modern themes and powerful add-ons.
  • Top-notch production and security out of the box.

By now, you have a great idea of what Shopify can allow you. If you are preparing to set up a small online store, using a platform created for convenience can be a smart choice. 

This way, you won’t have to bother about optimizing your store’s appearance or any complex settings. You can just concern yourself with inspiring sales.

PrestaShop Advantages

If you have decided on both PrestaShop and Shopify, you know that they offer very different experiences. Here is why we would suggest using PrestaShop over its competitors:

  • You get access to a full range of store management options.
  • There are thousands of modules and hundreds of themes you can use.
  • You can tweak your store’s safety settings as much as you want.
  • Since it is an open-source platform, you can configure it any way you like.

Customizability is PrestaShop’s primary selling point. If you are watching for a platform that provides you with more options than. Shopify does, this is clearly the choice for you. 

Plus, you can set up a PrestaShop store for very cheap. If you use shared hosting at the start, and only upgrade. When it becomes necessary to keep up with your store’s majority.

Conclusion

The eCommerce platform you decide is going to set the tone for your online store. The right tool can provide you with access to features. You would not unless get or help you compare your store more easily. 

To our knowledge, Shopify can be a valuable option for small stores. That do not require a lot of advanced functionality. But, PrestaShop is a better option for most users, particularly. If you want as many options as you can get your hands on.

Which do you think is the best platform when it comes to Shopify VS PrestaShop? Tell us why in the comments section under!

Prestashop Themes
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