Are you finding ways to increase your eCommerce conversion rates? If yes then you come to the right place where we will provide you with some tips that will help you optimize your conversion rates.
Every eCommerce business knows the importance of sales, so to improve your eCommerce sales you need to focus on getting high conversion rates for your eCommerce website.
Day by day many eCommerce stores are getting built online so competition is getting tough day-by-day. To stand out alone from your competitors you need to provide unique offers and attract more visitors. So in this article, we will provide in-depth detailed tips about what are conversion rates and how you can increase your eCommerce conversions.
Best Tips to optimize your eCommerce conversion rates:
1. Use high-quality product images & videos
Product images & videos are the most critical part of the product page. Before visitors purchase the product they first check out the product images & videos.
The image you display plays an important role in deciding that your visitors will purchase a product from your store or not.
So using high-quality images & videos on your product page will help your store visitors to make a purchase decision. Images are better for understanding than writing long product descriptions. You can also add short videos that describe the extra features of the specific product.
You can be more creative and offer image magnifier so that your visitors can easily zoom images and check products in detail. Doing this will help you increase your conversion rates.
2. Use product reviews & social proofs
In this internet world, 90 out of 100 people decide to purchase the product based on the reviews or social proofs available on an eCommerce store.
Good reviews inspire customers to purchase your product without any doubt. So if customers are purchasing products from your store, adding their shopping experience can encourage your new store visitors to purchase too.
So if you want to encourage your new store visitors and increase your conversion rate then take advantage of displaying reviews, testimonials, etc. you can ask customers to add an honest product review and rating by offering them some discount on their next purchase.
3. Offer free shipping
Offering free shipping will always help you in converting your visitors to your potential customers. Free shipping and discount coupons are the popular offers you can offer to attract visitors.
Many eCommerce websites do not offer free shipping, especially small and medium-sized eCommerce stores. But if you want to balance your customer’s expectation then you need to learn that customers always expect their orders to be delivered without any shipping charge.
If you cannot offer free shipping then you should try adding shipping charge in the product price so you can offer free shipping when customers decide to purchase the product from your store.
4. Include reward pop-ups in your eCommerce website
In this trendy world by offering reward pop-ups can help you optimize your conversion rates. Offering gamification to your website visitors can increase your customer engagement and purchase rate.
Many eCommerce websites saw that gamification has helped them to improve their customer shopping experience. So offering gamification on your eCommerce website can help you create pleasant remembrances that most customers had in their childhood.
Using this type of method can help you grab visitors attention and create a special bond with your website visitors. It also makes visitors sign up your email newsletter so there are chances that users may purchase in the future if they feel connected to your website. This will help you in improving your conversion rate.
5. Highlight your Call-to-action (CTA) button clearly
The CTA button in your eCommerce website plays an important role in grabbing your visitors attention. If you want your visitors to perform the desired action using CTA then you must provide the proper direction.
Adding a CTA in the right position with an attention-grabbing button will help you to redirect your website visitors to the right place. This can help you grow your conversion rates.
6. Insert & Optimize Search Bar
The online eCommerce industry is all about providing the best online shopping experience. So adding an advanced search bar on your website will help you to optimize the shopping experience. Lots of visitors prefer using a search bar to find their desired products on your website.
So adding a search bar in your website will help your visitors to find their desired products in no time with suggestions below the search bar so visitors can easily choose the right product. So if you provide this kind of feature you can improve your conversion rates.
Related Read: New eCommerce Website Design Trends in 2021 – Webibazaar
7. Contact Abandoned Cart User
The abandoned cart rate is one of the common terms used to identify the percentage of visitors landed on your website, added product to the checkout page but did not purchase that product.
If your website is getting a high percentage of the abandoned cart rate than you need to identify the reason why your visitors leave the website without completing the purchase process.
Once you identify the reason behind an abandoned cart you can retarget those visitors using emails and ask them to purchase the product they left in the cart. An effective and convincing abandoned cart email will surely help you to get visitors back on your website and optimize the conversion rate.
8. Optimize Your eCommerce Website Speed
As per the latest news 0 to 4 second is considered as the ideal load time for a website. If your website fails to load within that time then there are chances that your website visitors may go back from your website and purchase the same product from your competitor’s website.
Your website’s loading speed plays an important role in deciding the conversion rate of your eCommerce website. Even a small interruption of 2 seconds can directly affect your income.
It does not matter how effective your product or website design is if your website is not loading fast enough then your visitors will leave your website and shift to your competitor’s website. You can check your website’s loading speed by using various online tools such as Google PageSpeed Insight, GTmetrix, etc.
Most of the time images in your website can reduce the website loading speed. find the reason for slow loading websites and solve those issues that are taking time to load your website.
This will not only improve your conversion rates but it will also provide the best online shopping experience to your website visitors.
9. Provide Smooth & Continues Customer Support
To stay ahead from your competitors you need to make sure that your customers can easily contact you without facing any difficulties. Most of the time a new visitor get an issue while making a purchase or finding the product at the same time when they look for customer support to resolve their issue.
So if they fail to find the customer support then you will lose your potential customer. If you are already providing customers using various chat tools then you are already ahead from many eCommerce websites.
10. Provide Simple & Responsive Design
Many eCommerce websites have a large product catalogue. So providing a complicated and confusing design can directly affect your conversion rates. Not only this but there was a time when eCommerce websites failed to load on different screens. This type of situation takes place when your website does not have responsive design.
If you want to optimize your website conversion rate then it is substantial for you to offer a simple and responsive design so that the visitors can easily interact with your website. If it is done correctly then it will help you to optimize your website’s user experience.
Make sure that your website is easy to navigate with a simple design so that the customer can easily navigate to their desired product or categories and choose the product they like.
Hope this article has provided you with some values, make sure to implement these above-mentioned steps on your website to provide the best shopping experience to your visitors.
If you are a newbie then you should create your website by implementing these steps from the start so you don’t have to suffer later.
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