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Best Ways To Increase Your Online eCommerce Store Conversion Rates

Are you finding ways to increase your eCommerce conversion rates? If yes then you come to the right place where we will provide you with some tips that will help you optimize your conversion rates.

Every eCommerce business knows the importance of sales, so to improve your eCommerce sales you need to focus on getting high conversion rates for your eCommerce website.

Day by day many eCommerce stores are getting built online so competition is getting tough day-by-day. To stand out alone from your competitors you need to provide unique offers and attract more visitors. So in this article, we will provide in-depth detailed tips about what are conversion rates and how you can increase your eCommerce conversions.

Best Tips to optimize your eCommerce conversion rates:

1. Use high-quality product images & videos

Product images & videos are the most critical part of the product page. Before visitors purchase the product they first check out the product images & videos.

The image you display plays an important role in deciding that your visitors will purchase a product from your store or not.

So using high-quality images & videos on your product page will help your store visitors to make a purchase decision. Images are better for understanding than writing long product descriptions. You can also add short videos that describe the extra features of the specific product.

You can be more creative and offer image magnifier so that your visitors can easily zoom images and check products in detail. Doing this will help you increase your conversion rates.

2. Use product reviews & social proofs

Use-product-reviews-&-social-proofs

In this internet world, 90 out of 100 people decide to purchase the product based on the reviews or social proofs available on an eCommerce store.

Good reviews inspire customers to purchase your product without any doubt. So if customers are purchasing products from your store, adding their shopping experience can encourage your new store visitors to purchase too.

So if you want to encourage your new store visitors and increase your conversion rate then take advantage of displaying reviews, testimonials, etc. you can ask customers to add an honest product review and rating by offering them some discount on their next purchase.

3. Offer free shipping

Offer-free-shipping

Offering free shipping will always help you in converting your visitors to your potential customers. Free shipping and discount coupons are the popular offers you can offer to attract visitors.

Many eCommerce websites do not offer free shipping, especially small and medium-sized eCommerce stores. But if you want to balance your customer’s expectation then you need to learn that customers always expect their orders to be delivered without any shipping charge.

If you cannot offer free shipping then you should try adding shipping charge in the product price so you can offer free shipping when customers decide to purchase the product from your store.

Related Read: Free eCommerce Responsive Website Templates For Creating Your Online Store

4. Include reward pop-ups in your eCommerce website

Include-reward-pop-ups-in-your-eCommerce-website

In this trendy world by offering reward pop-ups can help you optimize your conversion rates. Offering gamification to your website visitors can increase your customer engagement and purchase rate.

Many eCommerce websites saw that gamification has helped them to improve their customer shopping experience. So offering gamification on your eCommerce website can help you create pleasant remembrances that most customers had in their childhood.

Using this type of method can help you grab visitors attention and create a special bond with your website visitors. It also makes visitors sign up your email newsletter so there are chances that users may purchase in the future if they feel connected to your website. This will help you in improving your conversion rate.

5. Highlight your Call-to-action (CTA) button clearly

The CTA button in your eCommerce website plays an important role in grabbing your visitors attention. If you want your visitors to perform the desired action using CTA then you must provide the proper direction.

Adding a CTA in the right position with an attention-grabbing button will help you to redirect your website visitors to the right place. This can help you grow your conversion rates.

6. Insert & Optimize Search Bar

Insert-&-Optimize-Search-Bar

The online eCommerce industry is all about providing the best online shopping experience. So adding an advanced search bar on your website will help you to optimize the shopping experience. Lots of visitors prefer using a search bar to find their desired products on your website.

So adding a search bar in your website will help your visitors to find their desired products in no time with suggestions below the search bar so visitors can easily choose the right product. So if you provide this kind of feature you can improve your conversion rates.

Related Read: New eCommerce Website Design Trends in 2021 – Webibazaar

7. Contact Abandoned Cart User

The abandoned cart rate is one of the common terms used to identify the percentage of visitors landed on your website, added product to the checkout page but did not purchase that product.

If your website is getting a high percentage of the abandoned cart rate than you need to identify the reason why your visitors leave the website without completing the purchase process.

Once you identify the reason behind an abandoned cart you can retarget those visitors using emails and ask them to purchase the product they left in the cart. An effective and convincing abandoned cart email will surely help you to get visitors back on your website and optimize the conversion rate.

8. Optimize Your eCommerce Website Speed

As per the latest news 0 to 4 second is considered as the ideal load time for a website. If your website fails to load within that time then there are chances that your website visitors may go back from your website and purchase the same product from your competitor’s website.

Your website’s loading speed plays an important role in deciding the conversion rate of your eCommerce website. Even a small interruption of 2 seconds can directly affect your income.

It does not matter how effective your product or website design is if your website is not loading fast enough then your visitors will leave your website and shift to your competitor’s website. You can check your website’s loading speed by using various online tools such as Google PageSpeed Insight, GTmetrix, etc.

Most of the time images in your website can reduce the website loading speed. find the reason for slow loading websites and solve those issues that are taking time to load your website.

This will not only improve your conversion rates but it will also provide the best online shopping experience to your website visitors.

9. Provide Smooth & Continues Customer Support

To stay ahead from your competitors you need to make sure that your customers can easily contact you without facing any difficulties. Most of the time a new visitor get an issue while making a purchase or finding the product at the same time when they look for customer support to resolve their issue.

So if they fail to find the customer support then you will lose your potential customer. If you are already providing customers using various chat tools then you are already ahead from many eCommerce websites.

10. Provide Simple & Responsive Design

Many eCommerce websites have a large product catalogue. So providing a complicated and confusing design can directly affect your conversion rates. Not only this but there was a time when eCommerce websites failed to load on different screens. This type of situation takes place when your website does not have responsive design.

If you want to optimize your website conversion rate then it is substantial for you to offer a simple and responsive design so that the visitors can easily interact with your website. If it is done correctly then it will help you to optimize your website’s user experience.

Make sure that your website is easy to navigate with a simple design so that the customer can easily navigate to their desired product or categories and choose the product they like.

 

Hope this article has provided you with some values, make sure to implement these above-mentioned steps on your website to provide the best shopping experience to your visitors. 

If you are a newbie then you should create your website by implementing these steps from the start so you don’t have to suffer later.

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Top 6 SEO Tips For Web Design

Hello, Hope you are doing well. Are you finding tips and tricks of Search Engine Optimization for your Web design? Well in this article we will be talking about some professional things that you must use to boost your web design.

Here are Top 6 Tips and Tricks for your Web Design

1. Optimize Pictures for faster load time

Optimize-Pictures-for-faster-load-time

Did you know that images make up 63% of the size of a normal web page? That indicates if you want to make your website faster, one of the best things you can do is speed up picture loading.

For instance, If you have a 4000x3000px image for a product you want to list on your eCommerce website. However, you want to show a much smaller image of this product. It could be a 200x300px picture on the product listing page and a 800x1000px on the stock detail page.

Make sure that you scale down the original picture to these dimensions Before giving it to the browser. The resized pictures are much smaller than the original picture and will load much faster than the original image.

2. Do Internal Linking To Engage Your Customers On The Website

Internal linking can be a wonderful solution for building SEO, improved user experience and consumer engagement on your website – but it’s only successful when you know how to do it right.

Take the above information to heart, and remember to stay updated with the latest news, algorithms, and guidance provided by Google on the subject, and the chances are that you’ll find internal link building to be less powerful than it originally seemed.

You might even choose to go back and audit earlier pieces of content, to make your internal link building strategy more robust.

3. Label and Caption Image For Search Engines And Users

Label-and-Caption-Image-For-Search-Engines-And-Users

Choose the right format of the Images. Decoding all the different image format can feel like your first time ordering at Taco Bell. But, before you can start attaching images to your site, you want to make sure you’ve picked the best file type.

Write SEO-Friendly ALT text in Images. Alt tags are a text alternative to images when a browser can’t correctly render them. Comparable to the title, the alt attribute is used to define the contents of an image file.

You must be thinking about the file structure of the Image. In 2018, Google updated its Image Guidelines. One of the major updates they announced was that they use the file path and file name to rank images.

Make sure your images are mobile-friendly and responsive. Oh, mobile SEO. At its worst, it can give you a large bounce rate and low conversions. But, at its best, it can provide you extra ranking power and better user engagement.

Related Read: New eCommerce Website Design Trends in 2021 – Webibazaar

4. Use Meta Title and Description to make website Searchable

Use-Meta-Title-and-Description-to-make-website-Searchable

To write the best page Meta titles and meta descriptions, you must make them different, make sure they’re not too short or long, use accurate keyword phrases for each page, not keyword stuffing and write for people, not robots.

These rules are clear and easy to follow, and the result of well-optimised page meta titles and descriptions is more traffic to your website.

In addition, you can also use a few primary sales and advertising methods to help you craft the best page title or perfect meta description possible, including USP (Unique Selling Point) positioning and the use of psychological trigger words.

5. Keep the layout simple and easy to navigate for Web Spider

Consistent navigation – in both how and where it seems on your site – promotes ease of use and improves your visitors’ ability to find relevant data more quickly.

If your navigation contains multiple segments, categories or sub-categories, these categories must be clearly and visually represented. In other words, category titles must be separated visually from the sub-categories, even if the categories are links themselves.

Make all navigation elements clickable links. When using multiple categorical groups in your navigation, all heading factors should be clickable links.

Use proper navigation titles. Visitors should have a general idea of what they should find on a page even before clicking each navigational link. This is true whether it’s a main navigation link or an internal text link. Use proper text to describe the linked page so visitors know what they’re going to get.

6. Minifying Popup, Web Frames, Queries and Scripts

When you minify your website’s CSS, HTML, and Javascript files, you can save some important time off of your site’s page load speed. Now we aren’t talking about cutting your page load speed in half or anything, but when it becomes to the speed of your website, any little bit helps.

How fast your site loads is not only necessary for first time visitors, but it is also important for moving search engine ranking. The word “minify” is programming language that describes the processes of removing unnecessary characters in the source code.

These characters include line breaks, comments, whitespaces and block delimiters which are useful for us humans but optional for machines.

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30+ Free Tools That Will Help You To Start Your Marketing

If you are a website owner and want to start marketing on your own? No worries, today we will be talking about 30+ free tools that will help you in marketing your website.

Many tools are free to use but have some limitations, to get more features from the specific tool you may need to purchase the pro version of that tool which has payment modes such as one-time payment or monthly payment subscriptions.

But if you are just starting then consider using the free version of it and start working on marketing your website. Make sure you make a note of your daily work tools.

Let’s Check Out Free Tools:

Schedule Posts Tools

Schedule-Posts-Tools

1. Buffer – Schedule Social Media Posts

Buffer tool can help you schedule social media posts and analyze post-performance. It helps you to visually plan and schedule social media campaigns.

You can use the free version in the beginning but it has some limitations, if you liked it you can get subscriptions.

2. Later – Schedule Instagram Post

The later tool can help you plan and schedule Instagram posts, so if you are selling products that are meant for the young generation you can stay ahead and schedule advance posts and keep engaging with your audience.

Using this tool you can find and share the right content, drive traffic, track sales, etc. you can start with a free plan and if you are running a marketing agency then you can subscribe for premium plans.

3. TweetDeck – Manage Multiple Twitter Accounts

TweetDeck is a completely free social tool that combines Twitter specialization with powerful reporting to help you organize your presence on Twitter.

4. Friends+Me – Schedule Social Media Posts

Friends+Me tools can help you schedule social media posts. You can schedule posts for different social media platforms so you don’t need to waste your time creating a daily post.

Find Keywords

Find-Keywords

5. Display Purposes – Instagram Hashtag Generator

This tool can help you generate hashtags. If you write a word in the search bar, 30 keywords will be generated related to the word you typed in the search bar. You can copy all those relevant hashtags and place it in the first comment on your post and watch the magic after one hour.

6. Google Keyword Planner

Google keyword planner helps you do some research for your search campaigns. This free tool can help you discover new keywords related to your business and can check estimates of the searches those keywords receive and the cost to target them.

7. Answer The Public – Find Keyword Ideas

Answer the public tool is one of the best tools you will ever find for creating content ideas. This tool is free but you can use it 2 times a day. You can upgrade to a premium plan if you are a content creator. It provides a detailed analysis of the keyword you type in the search bar.

8. Ubersuggest – Keyword And Topic Suggestions

Ubersuggest is a free tool that allows you to get keyword ideas and website analysis. You can get a few search limits in the free version. If you purchase it for a premium you can get a detailed analysis of the specific website.

Related Read: Free eCommerce Responsive Website Templates For Creating Your Online Store

Organize Your Work

Organize-Your-Work

9. Trello – Set And Organize Tasks

Trello is a tool that makes your projects into boards. In short, Trello tells you what’s being worked on, who is working on what. It’s a whiteboard with lots of sticky notes with each note as a task for you or your team members.

10. UberConference – For Conference Calls and Meetings

UberConference is a free tool with limited features which allows you to have conference calls with your team members, it also allows you to share the screen.

In the free version, you can add up to 10 participants. If you want to add more you should go for a premium plan.

11. Asana – Track Team Work

Asana is a SAAS service designed to improve team collaboration and work management. It helps teams to manage projects and tasks in a single tool. Team members can easily create projects, assign work to their teammates, specify deadlines of the work, etc.

12. HelloSign – eSign Documents Tool

HelloSign tool is an eSignature service provider authorised for making the process of signing paperwork less uncomfortable and embarrassing. Using this free signature tool you can create an electronic signature, format documents, store signed documents – everything online.

Manage

manage

13. Screaming Frog – Free SEO Audit For Your Website

Screaming Frog tool will help you improve on-site SEO, by auditing for common SEO & obtaining data. You can do it for free to 500 websites URL. If you want more features you need to upgrade it to a premium plan.

14. SEO Quake – On-page SEO Audit

SEO quake is a free plugin for the web browser that provides you with an organic data at a single click. SEO quake can provide parameters about the listings on a search engine result page (SERP).

15. SERPROBOT – Check Your Search Engine Ranking Positions

SERPROBOT is a free tool that will help you check your website’s ranking positions. You just need to enter your domain name and enter the keywords you want to check your rankings for.

So if you are working on SEO for your website, you can use this free tool to check your rankings, so you can understand that you are going in the right directions.

16. Segment – Collect Clickstream Data From Many Platforms

A segment is a tool that helps you collect and send data to various places, including Google Analytics, Zendesk, etc. it can be a good option for companies that send data to various databases and can integrate with many different marketing tools.

17. Copyscape – Helps You Search For Copies Of Your Page On The Web

Copyscape is a tool that will help you find the copied content of your website on the internet. You just need to add a specific URL to your website to check that your content got copied by another website without your permission. It is a free tool but if you want some advanced feature you need to upgrade it to the premium plan.

18. SEO Chat – Preview Your Google Search Listings

SEO chat is a free tool that will help you to write the perfect title, description, and URL with live preview so you can easily create your website listing and check how it will look in search results.

There are many different tools available in SEO chat which can be helpful for your website such as domain authority checker, keyword density checker, word count tool, meta tag generator, etc.

19. Google Mobile-Friendly Test Tool

Google mobile-friendly test tool is a free tool that helps you test how mobile-friendly your website is. So if you are creating a new website you can use this tool to test your website and make.

If you get some errors it will provide you error report so you can fix those errors and make your website mobile-friendly.essential changes.

Related Read: New eCommerce Website Design Trends in 2021 – Webibazaar

Audit Your Website

Audit-Your-Website

20. Mixpanel – Analyze Website’s User Behaviour

Mixpanel is a free tool that lets you analyze how visitors interact with your internet-connected products. It is designed to make the team more productive by allowing everyone to analyze visitors data in real-time to identify ongoing trends, understand visitors behaviour, etc.

If you want to use more advanced features you may need to upgrade it to a premium plan.

21. GTmetrix – Analyze Website Performance

GTmetrix is a free tool that allows you to test your website’s performance. It provides a detailed report and suggests what changes you need to make to improve your website performance and beat your competitors.

Write Better Copy

Write-Better-Copy

22. Hemingway app – identify lengthy sentences and common errors

Hemingway app is a free writing and editing tool which is designed to help you glaze your writing. It helps you identify common errors that bring down your writing quality.

23. CoSchedule – Headline Analyzer

CoSchedule is a free tool that will help you write and analyze the website’s headlines to drive traffic, shares and search results. It helps you check word balance, headline type, sentiment, word count, etc.

Use Design Tools And Editors

Use-Design-Tools-And-Editors

24. Crello – Graphic Design Tool

Crello is an online tool that allows you to design cool banners for your website, social media posts, video stories, etc. this tool allows you to design free banners but if you want to use premium ready-to-use templates you need to upgrade it to a premium version.

25. FreeLogoServices – Generate A Logo

FreeLogoServices is a free tool that allows you to create a business logo in no time easily. So if you are creating a website and don’t want to hire a designer to design your logo you can consider this tool to create a logo by yourself.

26. TinyPNG – Compress Images

TinyPNG is a free tool that allows you to reduce high-quality images so you can upload it to your website with less size and clean quality so it loads your website faster.

Nurture Leads

Nurture-Leads

27. Sumo – Collect Website Visitor’s Email

Sumo is an email capturing tool that allows you to automatically capture website visitor’s email so you can market them your product by different offers. It is designed to increase your newsletter signups, grow your website traffic, and boost your social presence.

28. HubSpot – Free CRM To Organize Work And Manage Leads

HubSpot is a leading Free CRM tool that allows you to track & manage interactions between a company & its customers. It allows companies to forecast revenue, measure sales, team productivity, etc.

29. Freshworks – Free CRM Tool

Freshworks is an all-in-one free CRM tool that allows you to combine sales and marketing capabilities, chat, and an in-built phone. You can start using this tool for free but if you want to use advanced features you will need to upgrade it to a premium plan.

Discover

30. Followerwonk – Find Relevant Twitter Users For Your Niche

Followerwonk is a free tool with limited features that will help you analyze any Twitter account that will also help you optimize your Twitter marketing strategy. If you want to get rid of limited features then you need to upgrade your account to a premium plan.

31. Portent – Content Ideas Generator

Portent is a website with different free tools that will help you in your marketing strategy. Portent content ideas generator helps you find the content titles based on proven techniques and best practices.

32. Alltop – Discover Trends By Researching What’s Googled Most

Alltop is a free tool that can help you discover what are the topics that are trending in your niche and most searched in Google. This can help you create a fresh and most searched content so you can drive the desired audience on your website.

33. Google Trends – Find What’s Searched  Most

Google Trends is a free tool provided by Google to find how commonly a given search term is entered into Google’s search engine respective to the website’s total search volume over a given time.

Track Mentions

34. Mentionmapp – See Your Mentions And Critical Relationships

Mentionmapp is a Twitter tool that will help you discover hot topics, hashtags, and stories. It’s a free tool to take advantage of it and reach your desired audience on Twitter.

35. Google Alerts – Get Notified About Brand Mentions

Google alerts can help you get emails when new results for a topic show up in Google search. This service is offered by Google itself. This service sends emails to the users when it finds new results for the articles, web pages, etc.

That’s it! Hope you will like this article! If you are doing online marketing by yourself then you must try the mentioned tools and make your marketing plans more effective and drive more traffic to your website. 

If you have any questions you can ask by commenting below.

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How To Grow Your Business Using Content Marketing Strategies

Did you started a new business and planning to grow your business? Well In this article we will be talking about how you can grow your business using content marketing strategies that will help you reach your desired audience and encourage them to purchase your product. So let’s begin the article.

There are 10 Points To Growing Your Business

1. Search Engine Optimization (SEO)

1-Search-Engine-Optimization

Search Engine Optimization (SEO) is the main point of starting your new online business. Your website doesn’t do SEO so that website can’t be ranking in google. But If your website is SEO friendly that makes ranking on Google.

Firstly you need to make good Web designing and developing your website. If your website is not looking professional in that way you are losing your customers and you increase your bonus rate.

In addition, you want to make your website’s relevant Meta Title and Meta Description, make your URLs as short as possible. In your website’s pages, you know that there are lots of tags such as H1, H2, H3 and so on but there is an only H1 tag per page. After that In your site, you need to add the content of the products.

2. Set up your Google Analytics

2-Set-up-your-Google-Analytics

Google Analytics is one of the best tools for giving information about your customers. In your store where the customers came from, how many times they are spending on your store, currently how many customers are visiting the store, which product they purchased and all other features they provide.

Also, Google Analytics provides the behaviour of the customer, their niche. Webibazaar Templates also provide service for you to Set up your Google Analytics.

3. Landing Pages for Special Deals, Discounts

A landing page is a web page. It is creating specifically for a marketing or advertising campaign on social media. It’s where a visitor lands after they click on a link in an email, or ads from Google, Facebook, Instagram, Bing, YouTube and Plenty of the social media.

It is specially designed for lead generation, giveaway contest. A landing page Directly supports your business Goal. It also increases the conversion of customers. Also, it helps to improve paid search campaigns. Landing pages also increase the trustworthiness.

4. Your website should be Responsive and Mobile Optimized

3-Your-website-should-be-Responsive-and-Mobile-Optimized

Responsive design means exactly what it sounds like: it responds to the needs of the user and the device they are using to web browse your website. It allows users to create one site that will display the same on all devices such as desktop, tablets and cellphone.

It easy to create one website that will look perfects on all devices and screen sizes. Also, It easy navigation of website pages across all devices. A single URL which makes it more comfortable for users to find you on a mobile device. Ability to combine Google Analytics to track shoppers on multiple devices.

Unlike having one responsive site that changes itself for the device it is viewed on, creating a mobile responsive website means that you are creating a separate website for mobile browsers. Mobile browsing behaviour is typically much different than browsing on a desktop or tablets. Mobile browsing is often more useful, with people looking to find particular information like a phone number or directions.

Provides an optimized experience that is built for the specific purpose of your mobile customer. Tailor your website content to specific devices. Give the best websites with the best load time performance and overall user experience.

Related Read: Free eCommerce Responsive Website Templates For Creating Your Online Store

5. PPC to Target your Potential Customers

You won’t be able to attach effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as well as members of your target business, to find out how you can properly present your product or service, or what features might be missing from what you’re currently giving.

A simple way to find out which kind of marketing campaign works and which don’t is by researching opponents in your industry. Far cheaper than most ways of advertising, Google and Facebook targeted ads prove that a few can go a long way.

There’s having an appearance on social media, and then there’s having a social media presence. When it comes to keeping customers, a little more work on Twitter, Instagram and Facebook really go the distance.

Affiliate marketing has been around since the old days of the Web, and it’s still an ignored but highly effective means to raise your brand awareness significantly.

6. Email Marketing Is an Ultimate Sales Tool

Email marketing is one of the best methods where you send emails to your customers and prospects to get more conversions. It aims to convert one-time buyers into repeat customers and get prospects to make their primary purchase.

It is a simple, direct, and effective way of relating to your leads and is very cost-effective. In fact, marketers claim that email marketing can give them a Return of investment as high as 44x. This is probably why it is still one of the most used digital marketing methods.

However, not everyone who starts working email marketing can hope to achieve those numbers right away. You need to finetune your email marketing strategy and process to lastly reach a point where you start getting a big return of investment.

7. Local Search to Drive People to Your Location

Make sure to include and update key information in Google My Business (GMB), your opening and closing hours, contact information, including your address, keywords of the business and industry you’re in. Adding different pictures with names that match strategic keywords can better increase your ranking, too.

You should make sure that the same primary information about your business is clearly listed throughout your site. Having your standard “Contact” page is a must, but including info in the footer of all your pages, let’s Google do its job even more peaceful. Make sure this information suits exactly what it is in your GMB listing.

8. Public relations Add Credibility and Help you to Generate Awareness and Leads

Public relations programs can usually be created, managed, and executed effectively by small businesses. By taking the time to the craft press release and to participate in association service activities, a small business can generate important goodwill with very little time and effort.

Public relations industries like promotion can help to build a company and product knowledge among target customers and end-users, often at a division of the price of advertising. Many small and large businesses consciously appropriate PR as a way to obtain free advertising about their products and services.

PR can be a helpful way to make relevant word-of-mouth advertising, sometimes due to the higher credibility and availability of knowledge provided in editorial articles and interviews with your company personnel.

Related Read: 20+ Quick Tips You Must Consider Before Developing A Website

9. Generate Leads through Webinars to grow your sales

5-Generate-Leads-through-Webinars-to-grow-your-sales

You can Define a clear value proposition. A value proposition underpins B2B marketing purposes. This unique, concise statement, describes the contribution, why that offering is appropriate to your buyers’ needs, and how the company will deliver on that offering’s promise.

Create your content unique and relevant. Don’t pay for good content. Go for quality, relevant content that informs and employs your target prospect. Use the forms to collect meaningful data points throughout the qualification process.

You can Optimize your Website Design. Your website should be the brand’s accurate best lead generation channel. Make Data Guide Decisions for lead generation. Establish metrics to include the marketing strategy’s success. Look to analytics available through your Google Analytics, CRM (Customer Relationship Marketing) software, and your marketing automation software.

10. Engage the audience on Facebook with updates, advice and promotion

Your Facebook audience is not seeing for a sales pitch, and they’re certainly not going to engage with one. They require to engage with content that will make them laugh, make them think, or improve their lives in some way.

Get to know your audience what they need. What you find funny or inspiring is not relevant. When you’re trying engagement, it’s your audience’s demands and needs that matter.

The large majority of people use Facebook mobile devices – a huge 88 per cent of them. Facebook’s data shows that people scrolling through the News Feed on their portable devices spend just 1.7 seconds to spend an item of content. Even people browsing on a computer only spend 2.5 seconds per content item.

Use an attractive image for the customer’s attraction. Facebook posts that include an Image see higher-than-average engagement rates. Simple shots work well. Facebook suggests a product close-up or a buyer photo.

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