What is the Double Diamond model and Framework for Innovation, and should you use it?

The Double Diamond design model goes back to the early British Design Council authoritatively credited with inventing it in 2005.

Whereas this model has been around for an extended period, many developers are still unsure what it is or implies. Not to worry! Just keep reading.

Basic sense, The Double Diamond Design Process is a framework that creators can use to guide their creativity.

Following a comprehensive study involving organisational leviathans such as Microsoft, Starbucks, Panasonic, and LEGO, the British Design Council made it official.

The Council improved the division of these stages of artistic thinking, resulting in what is now known as the Double Diamond design model.

What exactly is the double diamond pattern?

The four components of the Double Diamond Design are as follows: discovery, definition, development, and delivery. 

When authorities determine the qualities of these four procedures – divergent and convergent thinking – people sketch an image that looks like two diamonds, hence the name Double Diamond design.

 The operation of discovery and development, for example, necessitates divergent thinking, whereas the methodology of definition and delivery necessitates concentrated thinking.

The double diamond design process has been used in many different fields. I will explain the significance of every step of the double diamond design and what needs to happen in conjunction with the field of design.

Stage 1: Discovery

The primary purpose at this stage is to gather data, which usually requires user usage data, successful product research data, and statistical information. At this point, the following tasks are typically required.

Obtain as much data as you can

Keep in mind not to overlook any design-related information. Since you can only pose questions, assume things, and identify problem areas if you have sufficient knowledge.

1. Make a space

This benefit is that you and your team will have an easier time grasping all of the information.

2. Data analysis and organisation

Whether accumulating customer feedback on a product issue, you can group similar difficulties. Once all of the details are organised, you can see which sort of issue has received far more feedback from customers.

3. Think about it together

The company’s board should allow all stakeholder groups to participate in the project and give some time to strategise and note the numerous early findings.

4. Put yourself in the shoes of your users

Strive to use your company and its products as if you were a user; you may have a variety of experiences than when you ordinarily perform on the product.

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Stage 2: Definition

Convergent thinking (double diamond design thinking process) is used as a filter in this stage, primarily to reconsider, channel, or toss away some notions from phase one. The following tasks are typically required at this stage.

1. Concentrate on the central issues  

A mixture of the ideologies or instructions recognised during the research phase is analysed and synthesised into a concise with practical experiences dedicated to implementing a fresh and innovative good or service at the Define phase. 

After the data processing in Stage one, your team has visibly seen all of the documentation and reasonably deduced where the main problem is. Following that, you must prioritise all of the issues.

 Of course, the much more crucial aspects must be prioritised while ensuring a positive user experience.

 If you’re a project coordinator, you should ensure that everybody associated with the project understands the primary issue. You could perhaps understand more if you are a creative director.

2. Examine your available resources.

Surprising thoughts can be stunning, as long as they are feasible to realise. The developer must also consider what is possible within the business’s technical or creative abilities.

As a result, you must consider the firm’s financial position, the investments in this proposal, the project blueprint, the properties of some recent releases of competitive products available in the market, and even some other sociocultural environment, such as ecological issues. 

3. Corporate approval

The company’s management will start deciding whether it should conduct the work after thoroughly considering its practicability and network to predict. According to studies, the capacity to publish a compelling project plan request is critical.

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Stage 3: Development 

1. Focus on potential solutions

The finalisation of the very first two phases implies that the planning process can now begin. 

However, it is not the first time everyone has been satisfied when designing a valuable result, implying that UX designers must draw many wireframes to introduce the preliminary contours.UX double diamond design process holds its importance as being the 2nd last and the most crucial stage.

2. Do a lot of cross-disciplinary tasks

Throughout the phase, an interdisciplinary team of brand or product supervisors from the advertising department, creatives from the Design Team, and programmers or software engineers from the R&d team will collaborate to determine the desired result for all divisions.

3. Design Project Governance 

Design project management enables intrinsic executives to track the progress of a project and see different stages and spinoffs of illustrations, blueprints, and final design.

4. Service and product testing

The ultimate developmental stage is commonly running tests use to evaluate the program’s effectiveness. Also, every firm generally seems to have its own diagnostics guidelines or regulations before the screening performance is used.

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Stage 4: Delivery 

1. Final testing and distribution

The final phase of the double diamond design is to certify whether the program’s intend function has been met.

Other tests on the good or service, such as integration testing, are typically need.

2. Make a feedback system

Getting a product to market isn’t the end of the process; in some ways, it’s just the beginning. Following the release, you must allow your users to provide feedback so that you can iterate your product.

Brand New double diamond model: an innovation framework

No model, not even the double diamond design model, is flawless. This model appears to instruct the design team about what to do at every step, and once that stage is finish, the following process can begin. In reality, the actual design process is quite complex. 

A model simply informs the designer not to overlook these steps; it does not imply that these procedures are accurate.

The double diamond design thinking was first introduced in 2004, approximately 17 years ago.

Even though this well-known theory has grown in popularity in both the design and non-design industries, it has progressively revealed some flaws and issues.

Based on the truth stated above, the design council updated this model in 2019, naming it a Framework for innovation, and its cornerstone remains the double diamond design model. 

This framework, on the other hand, contains the following components to make the entire process more effective and reasonable:

Design Principles 

1. Communicate 

Don’t be afraid to share your source of inspiration, including with your users and colleagues.

2. Be people-Oriente

That means you must understand the people who use your product/service and their needs and desires.

3. Work together and co-create

Working together allows you to work much smoother and generate a decent good or service than working alone.

4. Enumerate and Iterate

Product iteration is essential to meeting the growing needs of users.


We think you will understand the double diamond model very well if you read this article carefully.

Designing solutions with Double Diamond Design thinking can be applied to the design industry and several other fields. 

Nevertheless, please don’t depend too much on the model to unravel difficulties. You may become more complicated if you rely too much on the model.

So understand when to use it, they come into their own with more complex solutions.

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