At the end of 2020, Google 2021 update announced a new ranking factor which will be rolling out in May 2021. This new ranking factor is called Page Experience that will measure how website visitors feel the experience of interacting with a specific web page. 

The purpose of this update is to assure that Google will rank websites at the top of its search engine result page (SERP) that its users like which mean Google’s crawling, data-driven, and quality robot loves a user-friendly website and will rank it higher than the non-user-friendly websites as this update will roll out.

Definition of user-friendly

In the terms of Google offerings, you need to make sure that your website offers the best experience to its users. We want you to keep your web page search engaged for visitors that stick to the website and come back to the website again and again.

Make a website SEO and user-friendly so that Google and other search engines can crawl each page of your website accurately so they can define the content effectively and index it to their database.

Once it’s indexed they can serve the most relevant and valuable web pages to their users based on the topics they search for.

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Understanding User Experience

Digital marketing surrounds various methods and search engine optimization includes “User experience” or “UX”. SEO targets search engines and UX targets its website visitors. Both share a common goal of giving the best experience to its users.

Google’s new update is great news for its users because it will force websites to provide the best user experience for visitors moderately than flooding a website with full of dark patterns and disappointing navigation.

What does this mean for eCommerce business? This means you need to show Google that you are looking after your customers in a way that offers them a best in website user-experience.

This new ranking factor signals the beginning of a transformation in the world of SEO. it means many online stores and brand no matter their size or turnover, they may need to update their website with new Google update in mind and may need to take action with their current website UX design.

What is UX? How does it link with SEO and Website Marketing?

UX stands for User Experience and SEO stands for Search Engine Optimization. SEO is a versatile digital marketing specialism that requires website optimization which ensures the UX of the website obey Google’s guidelines and follows best practices.

A website is not just a business card. In a world of digitalization, experienced consumer and behaviour psychology, law practices are beyond a shadow of a doubt and your website needs to show up its audience and Google care about its audience.

UX has been a basic fundamental of page rankings for a while. Poor UX leads to visitors escaping from your website, increasing bounce rate and hurting your domain.

Still, the new Google page experience algorithm puts the UX of a website as a direct factor in terms of ranking your website higher in search engine result pages (SERP).

Google 2021 Update Page Rank Experience Algorithm Requirements

The main goal of the new algorithm is to improve the UX for devices such as Mobile-phones, tablets and computers. Google has been pushing towards this for a while, by developing various factors to measure experience, such as whether a site has an SSL certificate or how mobile-friendly your website is. 

Core web vitals is a factor created by Google which will help businesses determine their website speed and functionality.

Although all these factors have been indirectly playing a part with website rankings. It will now directly impact SERPs. Google will now integrate the UX and Core Web Vitals factors to decide a combined page experience score with low scoring websites ranking down in the SERPs.

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What are the Core Web Vitals?

Core web vitals

There are three Core Web Vitals which Google will be updated progressively. 

1. Largest Contentful Paint (LCP)

LCP tracks the time your website takes to load up any given page on a website. Ideally, Google 2021 update suggests it should be 2.5 or less than that to consider in the range “good” boundary. 

eCommerce websites must be careful with image sizing and plugins. If they find it wrong it will negatively impact your site being ranked in SERPs.

  1. First Input Delay (FID) – FID measures the interactivity. To provide the best user experience, pages should have an FID less than 100 m.s.
  2. Cumulative Layout Shift (CLS) – CLS Measures visual stability. To provide the best user experience page should maintain a CLS less than 0.1 

You can run the Lighthouse Test to check out your website’s performance. It also provides you with suggestions to fix the errors taking a long time to load. So if you fix those errors you can improve your website’s performance. For more information about your website visit now: Webibazaar

Which will help your website to rank higher in search engine results. Provide the best user experience to your website visitors.

Hope this article will be helpful to you!