Any visitors visiting your website through paid advertising promotion is called paid traffic. There are many platforms that offer paid marketing services such as social media platforms, search engines, and media networks.
Among them, one of the common forms of paid traffic is PPC (pay per click) which utilizes Google ads other types include PPA advertising (pay per acquisition), CPM advertising (cost per thousand impressions), and banner advertisement.
Webibazaar Templates provide many eCommerce Web design Templates platforms on Best PrestaShop themes, Responsive BigCommerce themes, Shopify themes, OpenCart themes, and Responsive WordPress Themes.
Facebook and Google ads are the two most popular platforms for paid advertising for growing sales or getting more traffic to your website.
Let’s talk about both platforms in detail:
Facebook Ads
Facebook is the most popular social networking site worldwide with 2.70 billion active users as on (31st June 2020).
You can sell your products, create brand awareness, generate leads for your business, and sell your eCommerce products, using Facebook ads.
Facebook offers a lot of ad variations to its users with detailed targeting options.
So you can show your products or services to new people using their interests, demographics, and behavior.
Which is a great option for sellers to reach their dream customers.
It also helps local businesses to reach people who live nearby specific locations and market their products to them easily, this can help local businesses to get more sales and scale up their conversions.
Let’s get detailed information about Facebook ads :
How do Facebook Ads work?
Facebook ads come in different varieties. You can promote your page, and post on your pages.
Facebook is increasingly focusing on native ads and keeping traffic on its site. You still can be successful in sending users to your website.
Targeting Facebook Ads
Most advertisers make mistakes with Facebook ads and are not targeting them correctly. On Facebook, you can target users by selecting
Location – You can target users based on country, state, city, or zip code.
Age – You can target users based on their age preference.
Gender – You can target users based on their genders, (example-if you are selling beauty products your target users must be females)
Interest – It is the most powerful feature of Facebook you can target users by selecting their interests so you can show your products to the right people.
Connections – Connection targeting helps you to find your audience based on how they are connected to your business (you can target people who like your page or you can target friends of people who like your page, Etc.)
Relationship status – This feature allows you to target customers based on their relationship status (such as single, married, divorced, Etc)
Languages – You can target people based on what languages they speak or read. This can help you when you are creating an ad worldwide.
Workplaces – You can target users according to their work title (such as employers, job titles, industries, Etc.)
Education – You can target users using their education level such as (specific high school, college, etc. )
You can set your daily budget or lifetime budget for specific ads. And it also allows you to select placements where you want to show your ads such as Facebook news feed, Facebook stories, videos, articles, Instagram news feed, Instagram stories, Etc.
Related: Using Creativity In Digital Advertising For The 21st Century’s People
Google Ads
Google is the world’s largest search engine with 6.9 billion daily searches. Many businesses came up using Google ads.
It allows you to market your products easily when someone tries to search for specific items.
Google ads allow you to create and share perfect timed ads among your target audience.
Google is a source that is used by millions of people from all around the world to ask questions.
That is answered with a combination of organic results and paid advertisement.
Learn basic terms :
Keywords – These are the phrases or words people type in Google search, which trigger ads to appear.
When you are setting up an ad campaign, you can pick a list of keywords that you think people will search for what they want you to have to offer.
Bid – A bid is a maximum number of amounts you are willing to pay when some visitor clicks on your ad.
Quality score – Quality score metrics will tell you how relevant your keyword is in your ad.
And to your landing page, a great quality score can cost your bid lower and improve your ad rank in search engines.
Ad rank – The ad rank metrics will help you determine where your ad will show up, related to other ads, when it’s triggered to appear on Google, your rank will be determined using your bid, your quality score, and other factors.
Cost per click(CPC) – The specific amount you pay when someone clicks your ad.
Conversion – Conversion takes place when someone has clicked your ad to take more action you have marked as important such as making a purchase, signing up for a newsletter, Etc.
Read: Best Chance To Run Google Ads With Time Targeting In Google Ads
Objectives for Google Ads
The goal for search campaigns :
Sales
- Conversions or drive more sales online, by phone, in-app or in-store.
- Engage with customers who already have contacted you or are close to making a purchase decision.
Leads - Encourage relevant customers to express interest in the product or service you offer by signing up for a newsletter or providing their contact information.
Website traffic
- Drive customers to visit your website
Goals for Display campaigns :
Sales
- Conversions or drive more sales online, by phone, in-app or in-store.
- Engage with customers who already have contacted you or are close to making a purchase decision.
Leads - Encourage relevant customers to express interest in the product or service you offer by signing up for a newsletter or providing their contact information.
Website traffic
- Drive customers to visit your website
Products & brand consideration
- Encourage potential customers to explore what you offer.
- Inform people about what makes your products or services unique
Reach & brand awareness
- You can increase awareness of your products or services
- Introduce customers to what you offer when launching a new product or expanding your business in a new area.
Goals for shopping campaigns :
Sales
- Drive sales or conversions online, by phone, in-app, or in-store.
- Engage with customers who already know your business or are close to making a purchase.
Leads - Inspire relevant customers to show their interest in your products or services by signing up for a newsletter or providing their contact information.
Website traffic
- Drive potential customers to visit your website.
Goals for Video Campaigns
Sales
- Drive more sales or conversions from customers who are ready to act.
- Engage with customers who already know your business or are close to making a purchase.
Leads - Inspire relevant customers to show their interest in your products or services by signing up for a newsletter or providing their contact information.
Website traffic
- Drive potential customers to visit your website.
- Product & brand consideration
- Inspire potential customers to consider your brand or products when they are researching or shopping for specific products.
- Engage with people who have demonstrated interest in your brand.
- Inspire people to consider your products or brand in the future.
Reach & brand awareness
- Reach a broad audience while using your brand efficiently.
- Increase awareness among relevant audiences.
- Use a variety of ad formats designed to get visitors to recognize your business.
Goals for App campaigns
App Promotion
Drive app engagement and installs with an automated campaign showing ads on the Google search network, Google play, display network, within other apps, and on youtube.
I hope you find the right campaign objective for your business ads promotion and drive maximum paid traffic to grow your sales and scale up your conversions.
And make sure you implement the above-mentioned points to grow your business using paid traffic.
You can also drive more traffic using SEO Optimization services.
Webibazaar Templates provides many Web services Such as PSD to Prestashop, PSD to BigCommerce, PSD to Opencart, Website Design Audit Service, Etc.