It is not possible to have all your ads receiving the same amount of clicks all the time. If you are running an ad campaign for a local business, it is likely the majority of your traffic comes during peak times specific to the time zone you are targeting.
In this article, we will learn all about time targeting in Google Ads, helping you make the most of your time in advertising.
You must make sure you are targeting your ads to an audience when they are awake and receptive to your messaging.
What is Time Targeting?
Time targeting is a form of targeting where advertisers schedule their paid ads to reach the right audience during a defined time period or day of the week.
After you have created your PPC campaign, the default setting on Google Ads will display your ads all day. However, this is not optimized for engagement or clicks since your ad will likely be showing during the time your prospects are unavailable.
The latest Google Ads format allows you to set your time targeting as follows:
- Targeting by specific times of the days of the week – For example, you may decide only to display your ads between 10 am and 1 pm, on weekdays.
- By Adjusting keyword bids during a specific time period – This way, you can optimize your budget by increasing or decreasing your keyword bids during certain times of the day, depending on when your audience is active.
It displays your ads during periods when most amounts of customers are searching online. Alternatively, you can use time targeting to target customers during regular business hours when your service center or office is available to deal with any customer inquiries.
The strategy ensures your ads are shown to a higher number of relent users, which in turn, leads to an increase in CTR.
In the long-term, this will result in a reduced CPC and a higher overall ROI.
Let’s five deeper into this strategy to discover how you can make the most out of it.
5 Reasons to Use Time Targeting
Google Ads concedes for a high level of customization. Here are five reasons why you should think about using time targeting in your PPC campaign.
1. Control When To Trigger Ads
Over time, campaigns catch certain conversion and performance trends for particular hours of the day, and days of the week. A critical step in creating a custom advertising plan is to analyze your campaign’s performance data.
By studying this data, you can see how it differs across your campaign depending on the budget, ad copy, keywords, and geo-targeting options that have been set.
PPC advertising can get expensive, especially if you do not monitor results and take account of data insights. With time targeting, you can ensure your budget does not get drained quickly, as you have the ability to trigger your ads when they are more likely to generate a return.
2. Increase Ad Visibility For A Relevant Audience
When you are using paid advertising, it is crucial to serve ads to the proper audience – people who are more likely to purchase the offer.
To complete this, you can use ad scheduling to make sure your ads are shown at the time of day your audience is ready and active online. Make sure to adjust your bids to maximize ad clarity during these special times.
3. Boost Local Businesses
Local businesses are things that can help a lot from ad scheduling. Advertisers can prefer to show their ads only during opening hours.
Scheduling your ads according to your store’s working hours can have an important influence on driving in-store traffic.
Follow your time targeting to advertise through business hours, analyze the peak times and days, and then focus your bids to invest more when those times.
4. Schedule Ads During High Converting Days
With the accurate analysis of your campaign data, you can know days and time periods that have a larger conversion rate.
This gives you the knowledge you need to make a smarter decision about when to display your ads.
To check this information:
- Go into the Google Ads Interface.
- Navigate to the Dimensions
- Hover the cursor above Time, and then click on the day of the week.
5. Target Audiences In Specific Time Zones
Ad scheduling is very valuable for advertisers with campaigns in particular time zones. Some days of the week and hours of the day will do better in another geographical area, and with these insights, you can learn the most effective times to show your ads.
How to Set up Ad Scheduling
So, let’s see how you can start using targeting in Google Ads. Just follow the steps below to start scheduling your ads for a better ROI.
To start, sign in to your Google Ads account.
- Choose “Add schedule” on the menu on the left-hand side of the page.
- Click the Edit icon.
- From the list, choose the campaign on which you wish to enable Ad Scheduling.
- Select the specif days and times you want to target.
- Click Save.
That’s it! Now, you are ready to hone in on those golden periods.
3 Tips For Better Time Targeting
After you have things configured, can not just sit back and wait for profits to roll in. Google Ads does not work like that – you must be proactive!
Here are a few methods to experiment with to get the best use of Ad scheduling in Google Ads:
1. Time Of Day Bid Adjustments
Decide your campaign data to limit the hours of the day that you get the most acquisitions. Consider increasing your keyboard bids around these times to improve your Ad Rank.
2. Day of Week Bid Adjustments
If your growth rate is higher on the weekend, think about changing your budget around. By reducing bids on quiet days and bidding more on high-converting days, you can maximize the use of your budget and minimize wasted spending.
3. Call-only Campaigns
You may have a business that could help from Google’s Call-Only Campaign Option. Rather than your ad linking to a website or landing page, it has an alternative that allows users to call your business.
This is excellent for targeting mobile users, and you can use time targeting to secure your ad reaches prospects when they are most likely to call.
Timing Is Crucial In Advertising
You may think that Ad scheduling is something you simply set and forgot. However, if you take a more hands-on approach to data analysis and monitoring, you will be able to determine the peak times and best days to show your ads.
Over time, these insights will help you optimize your PPC budget and maximize your advertising ROI. To get moving in the right direction with time targeting.