When starting a new business, the white-label solution will be the best choice for you. Not only does it allow you to brand your products with reputable names, but it also saves you a ton of time and money and allows you to focus on your areas of expertise.

With white-label products, you can prioritize producing quality goods and keeping your customers happy.

In addition, by advertising and reselling your products, the white-label solution provider you are working with can get a reputable brand name, and in return, sell more of your products, skyrocketing your company’s growth and revenue. It is a win-win situation for every party involved!

Now, there are mainly two types of white-label products that you can use to solve any problems that come with starting a new venture. One is white-label software, and the other is white-label service.

Both exist to help you, but what exactly do these terms refer to? And, what are the best white-label software and service programs available for you?

White label software

A white-label software is- as simple as it sounds- a software that does not have a branding on it and is sold as a product to other companies so that they can put their brand on it and market it as their own.

See it like this; you are a software developer who created the software ABC; now, instead of branding it as your own, you decide to sell it to another company with a much higher brand value.

This company will put their name on your software and resell it to other buyers as their own. 

There is a high demand for white-label software since Software As A Service models (SaaS) will allow buyers to use attractive software without going through the trouble of making it themselves.

Plus, SaaS programs require little investment, they decrease the amount of time it takes to market products, they are highly customizable, and someone else can fix any bugs and do routine maintenance for you.

Whether you are providing these software or buying/using them, you will see benefits either way. 

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White label service

White-label services are services provided by white-label companies that help you overcome any storms you come across while sailing the ocean of business.

White-label companies have trained staff members, a good understanding of the marketplace, and loyal customers to help you kickstart your business.

While you focus on manufacturing your products, they advertise them and resell them to their clients so that you can have a steady flow of revenue. They help you manage your expenditures by taking away the issue of hiring experienced staff personals and advertisements. 

White Label services can really help small businesses grow and skyrocket their revenue as they understand their customers. They know that digital advertising works, so they market their products on blogs, websites, social media, mobile apps, and any other forms of an online platform that users often visit.

Not only that, but these services allow such small businesses and their products to get a good reputation in the market, thus increasing sales.

They also provide them with a platform to reach the heights of their competitors; after all, it is, as Sir Isaac Newton said, If I have seen further, it is by standing on the shoulders of giants.

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What types of businesses are using white label products?

If you have never heard of white label software and service programs, are not sure if this is the right way to move forward with the business, allow me to familiarize you with the types of businesses that use white label products.

Service oriented companies

First and foremost, white-label products can be of great help to companies that are service oriented. Sometimes doing everything on your own can take a toll on you, so if you have a service oriented company, I’d say give white-label solutions a go. 

Think about it, say you are providing food delivery services from your local restaurant. You will need to hire people who can work for you while you can dish out your food.

You will also need sales managers, bookkeepers, other staff members, people who can promote your restaurant, or at least put up job vacancy posters.

Joining your forces with a white-label company will give you experienced workers, and they will even be able to promote your small business. 

Plus, you can get more customers by working with them as they already have loyal customers.

It’s great when companies have customers who trust them since it makes people more willing to try out new products without any hesitations. Plus, it will benefit your white label company since they will have a new service to provide.

Now let’s say you want to grow your business by making your restaurant a part of a food delivery app.

Under well-known food delivery apps with great reviews, your business will prosper more as customers will be more eager to try out a newly launched product/ food item/ service.

And think about all the time and money you will be saving by relying on a larger business instead of building a new app from scratch.  

Business based on white labeled products

Another type of business taking advantage of white label products is the businesses that sell white label products themselves. After purchasing them from different sellers, these businesses re-sell white label software and services to their clients.

They are extremely knowledgeable about sales and marketing and have social networks to support them. If you are thinking about joining your own business with these companies, your sales revenue will increase in no time.

Personalized customer requests

Do you know those super picky customers who need customized products but are never satisfied and keep asking for changes? This is where white label solutions shine.

If you need a customized order but don’t have the means to meet the customers’ needs, your business needs to partner with a white-label service provider who can give you exactly what your customers need.

You don’t even have to worry about not meeting customers’ expectations and not saying yes to customized orders. Every order counts because losing customers means losing potential profit.

Benefits of white label software

So far into the article, I have already mentioned some benefits to white label service programs, but I haven’t touched upon just the benefits of white label software quite yet. There are numerous pros to this solution, some of which are: 

  • Customization is probably one of the most essential benefits of white-label software, as you can ask your provider to customize it for you. It can give your products a unique look, reflect your brand’s image, and be a great interface for your customers overall.
  • Low Investment is another pro that can be considered. When you are starting a new business, you will need every penny you can manage, and this is a great way for you to save up as the initial investment is very low.
  • Convenient Marketing is an efficiency that comes with white-label software as well. Making an app for your brand will allow your clients to interact with the app and explore your products conveniently. Additionally, since it is already built software, you won’t even have to go through the inconvenience of building it yourself.

Best white label email marketing tools

One of the best ways to use white label software is through email marketing. There are multiple email marketing tools and software available on the internet, just waiting for you to use them.

They make sending emails, newsletters, contests, offers, and promotions so much easier! With the help of these, you will be able to communicate with your clients better and stay connected with everyone.

I have included a list of the best white label email marketing tools that you can use to keep yourself and your clients happy!


SendinBlue aspires to help small businesses grow to the level of their competitors. They have a wide selection of template and drag-and-drop features. That can help you send out emails regarding campaigns and transactions quickly.

They also have features that can track your interactions with every customer, and, the best part. You can even talk to customers through their live chat. Overall, they make communication so convenient that you will never feel overwhelmed!


Moosend is another great way of email marketing. Using it is just as fun as its name! Moosend has a friendly user interface that can customize your emails.

Its drag-and-drop email editor and email automation templates will personalize your emails for customers, too, in their own words, “stimulate their clicking instincts.”

They also have an incredibly user-friendly web designing software that you can use to create your website for your customer. 


Finally, last but not least, there is CakeMail. A similar email marketing tool allows you to create marketing campaigns and send out transactional emails for an affordable price.

Their beautiful templates and personalized content is sure to give your customers. The best experience no matter which device they are on.


And there you have it, the ultimate guide to the best white label software and service programs! The next time you are stuck at a crossroad and can’t decide whether. You want to use white label products, just refer back to this article, and I will help you out once again.

Author Bio:

John Davier

Content marketing guru at Mailmunch. I’m passionate about writing content that resonates with people. Live simply, give generously, stay happy.