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Top 10+ Free Extension for SEO (Search Engine Optimization) | Best SEO extensions 2023

In the field of SEO, we’re constantly searching for tactics and software to make our work more smooth and efficient. When using Web Browsers, several SEO Extensions can be utilized for SEO, but a handful stands above the rest.

Whether focusing on Domain Authority (DA), Indexing Issues, Keyword Research or Link Building, here are some of the best SEO extensions for firefox and chrome to use for SEO that we use regularly at Today’s Business.

Let’s Begin the Article

1. Woorank’s SEO & Website Analysis Tool

- Get a list of SEO developments in seconds. This is a very handy extension for all web browsers. First, you get an overall SEO score.
- Then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.
- The best feature of this extension is the “Marketing Checklist”. Most SEO tools only tell you about problems… not solutions.
- But with Woorank you get a detailed SEO checklist that you can use to fix any issues that you run into.
- Best seo firefox extension and chrome extension.

- Chrome Extension Firefox Extension

2. Redirect Path

Redirect Path isn’t as popular of an extension, but when you are doing technical SEO it is a must.
As time goes on, your URLs are running to change. Whether that is from a new structure or if you are removing old content and connecting your pages, this extension will tell you when something goes incorrect.
Through the Redirect Path, you can quickly see if a redirect is broken or working perfectly.
Chrome Extension Firefox Extension

3. Meta SEO Inspector

Errors can kill your traffic.
The smallest things like your meta tags can have a big impression on your rankings, so you’ll want to make sure they are completely optimized.
Using Meta SEO Inspector, you can quickly understand if your meta tags are set up correctly.
Chrome Extension Firefox Extension

4. Check My Links

Similar to the Redirect Path extension as you are consuming more time doing technical SEO and analyzing your opponent, the more link data you have the better.
And outside links aren’t the only ones that can help increase your rankings.
Knowing data on inner links is important as well.
Check My Links will give you all of the inner links numbers you need when browsing any page on your site or your opponent.
And not only will you see an overview, but you can also get details on the full page as this extension highlights all link.
Chrome Extension Firefox Extension

5. Pagespeed Insights

Load time doesn’t just affect conversions, it also affects your rankings.
With nearly 60% of the searches being done from mobile devices, your load time is now more valuable than ever.
In the Pagespeed Insights extension, you can quickly see what you want to do to increase your load time on any page on your site.
And if you see a score you don’t like, just click “need more” and it will take you to a full report that will provide you feedback.
When you find a lot of mistakes, you’ll want to fix them as over time it will increase your rankings.
Chrome Extension Firefox Extension

6. SEO Minion

SEO is all approximately the long game.
If you just spend 10 minutes a day making improvements, it can have a huge impact on your traffic a year down the road.
An easy way to prepare work done each day is through SEO Minion.
One task that I have my team regularly look at through SEO Minion is broken links.
You’ll want to fix any on your website. In addition, you can use it to see broken links on other websites and then beat them up to replace the broken link to one of your site.
Chrome Extension Firefox Extension

7. SEO Search Simulator by Nightwatch

SEO Search Simulator is a free SEO extension by Nightwatch. This is only available in Google Chrome.
SEO performance tracker, that simulates search engine doubts from any location on Google.
It’s a useful tool for tracing your website’s rankings in different locations.
Chrome Extension

8. Ninja Outreach

I know you hate this part of SEO, but manual outreach is one of the best ways to build links even though it is slow.
One way to make it easier is by Ninja Outreach. This extension shows you all of the email addresses connected with a given domain.
Once you find a suitable site that you want to approach for a backlink opportunity, you can get their contact information through a click of a button and start creating your custom email.
Chrome Extension

9. Keywords Everywhere

This is probably the famous extension out there for SEOs.
Keywords Everywhere is excellent for anyone who is doing keyword research.
Go Google and type in any keyword that you are interested in going after. Keywords Everywhere will show you a list of other related terms that you can go after as well.
You can quickly export the list and then select a master list of keywords that are worth targeting.
What’s useful about Keywords Everywhere is the data is implemented right within Google versus having to go to a specific tool.
Chrome Extension Firefox Extension

10. Fatrank

Although it is a dangerous habit, as SEOs, we all obsess about rankings.
An easy solution to see how you are ranking is by using Fatrank.
All you have to do is start to your site, click on the Fatrank extension, and type in a keyword to see if you rank for it.
If you rank in the top 100, it will show you the exact position.
If you don’t, it will tell you to know that you don’t rank in the top 100.
I use this as a point check to make sure I am doing decently well after a major Google algorithm update.
Chrome Extension

11. Keyword Surfer

It doesn’t matter if you use Ahref, Ubersuggest or SEMrush… There is one thing that all of these tools have in common.
You as a user have to stop going back to them to get the keyword data you need.
Wouldn’t it be easier if you can see keyword insights and some backlink insights right in your Google browser?
With this extension, you can get insights through Google’s interface. So, when you do a search for anything, you see the global search volume as well as the volume within your country.
Chrome Extension

12. Similar Web

On the web, reputation is everything. We all need more traffic.
Although more traffic doesn’t always mean more income, in most cases it does.
Out of all the tools out there, I’ve found that Related Web gives the most reliable traffic calculations compared to anyone else.
Now with the Similar Web extension, you can see traffic data without going back to their site.
The first thing is you can see with this extension is traffic data for the last 6 months. It even breaks down the bounce rate, visit duration and average pages per visit.
And as you scroll down you’ll be able to see what nations the visitors are coming from.
Last, it shows you the traffic makeup for each site as well. Is the traffic coming from search engines, referral sources, or even direct traffic to the site?
Chrome Extension Firefox Extension

I hope you enjoy the article and it will be helpful for your website. These all SEO extensions are useful to improve your rank in Google.

Conclusion

The growth of the SEO field depends on specific criteria. Some people find it typical, while others make an easy approach for the development. The templates are great features for the website that makes the working efficient and smooth. SEO extensions and keyword research are essential things that are responsible for building the links. In today’s business, this is the paramount tool for analyzing things and take in use for increasing business.

FAQs:

Which extension is best for SEO?

The best extension for SEO is MozBar. This feature is great for assessing the analytics and sharing the files with users.

Are all Chrome extensions safe?

Chrome extensions are safe when developers build them.

Is Ahref free or paid?

Yes, it is paid but some features are free.

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Advantages Of Choosing Shopify Platform For Creating Your Online eCommerce Store

The Shopify eCommerce platform delivers tremendous value at a reasonable cost. We chose this platform over others because it offers great functionality out of the box.

In this internet world, the eCommerce business is growing day by day worldwide, sellers are displaying their more products online rather than in their offline store. So if you are thinking to take your offline business online.

As a result, you will need to develop an eCommerce store that reflects a perfect mix between the principle of art and performance. PrestaShop, WooCommerce, OpenCart, BigCommerce are some of the top eCommerce platforms. Additionally, Shopify is a favorite choice for sellers who want to build a quality store including simplicity and rich features.

Why Shopify eCommerce platform is great?

The Shopify eCommerce platform is great for the stores that sell goods or services that need a minimal amount of arrangements. You can easily sell a single product or multiple products by starting an advanced Shopify homepage section as per your preferred choice. This can eventually increase your ROI and boost your sales.

What are the benefits of Shopify for creating an online eCommerce store?

1. Easy to Setup and Use

Shopify is an easy to use platform that you can easily set up your store by yourself. It is the best alternative for those who want a complete solution in a single place. With no formalities related to the development and hosting of the online store.

The platform itself offers the software and hosting that is essential for launching a new website.

The admin interface is instinctive and user-friendly while the user-interface is irresistible too. You can easily customize your store by using the drag & drop feature.

2. Visually Attractive Online Store

Shopify eCommerce platform offers a variety of professional templates that helps the creation of a unique and attractive online store.

It comes with a bare minimum theme but designers or developers can work on it to create a unique store with rich UI and extraordinary UX.

3. App Integrations

Shopify takes pride for incredible customization abilities as it can be easily integrated with apps. This means that the sellers can easily add some extra feature and performance their store and improve its value multiplied.

4. Reliability And Security

Another advantage of Shopify is the reliability and security it offers. Security is essential for an online business because it deals with the personal and financial information of the customers.

Similarly, it must be always available online. Both reliability and security features are taken care of with the hosted solution that takes care of maintenance and upgrades.

5. Powerful Marketing Tools

As a complete platform, Shopify has the marketing advantage too. The basic version offers SEO feature with advanced eCommerce analytics. Additionally, it offers more marketing tools such as custom gift cards, store statistics, targeted email marketing, discount coupons, etc.

6. Superior Loading Speed

Being a worldwide hosted solution, Shopify has a trustworthy infrastructure along with optimized software and hardware. This gives the platform a super-fast loading speed and eCommerce store made on it loads in seconds.

7. Mobile Responsive

The mobile responsive store is key to the success of an eCommerce store because the number of mobile shoppers is increasing day by day.

The Shopify themes are mobile responsive, which means it can be used to create mobile-friendly stores. There are free Android and iPhone apps that can be used to manage your store.

8. Excellent Customer Support

By choosing Shopify as your eCommerce platform, you can avail reliable customer support. Shopify experts are available 27/7 via live chat, email, or a phone call to resolve any errors and keep the store running smoothly all the time.

9. Easy Payment

A big challenge online sellers face is to integrate a secure and reliable payment gateway. The payment services you have should allow your customers to pay using different payment methods.

Shopify makes it simple for the sellers to set up the payment gateway. Shopify eCommerce platform supports the Stripe payment option, giving customers the freedom to make transactions without paying any extra charges.

10. SEO-Friendly Store

As you set up your store, it is essential to make it search engine friendly. SEO is important for making sure that the website is easily available for shoppers searching for your products. Shopify improves the ability to design landing pages for the campaigns, which is a big differentiating factor from other eCommerce platforms. It also supports SEO parameters like custom meta tags and title tags.

11. Abandoned Cart Recovery

If your visitor places a product in their shopping cart but leaves your store without purchasing it. According to statistics, two from three potential visitors will do it.

Shopify offers an abandoned checkout cart recovery service that automatically tracks and emails those potential customers to remind them to complete their purchase, an easy way to potentially generates more revenue.

Hope this article will help you to find the right platform for creating your eCommerce store. You can also find premium themes for different businesses like Fashion store, Electronic store, Beauty stores, etc.

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Know About 7 Digital Marketing Components | What is Digital Marketing?

Digital Marketing is also called Internet Marketing. That is the part of marketing that uses the internet and online-based digital technologies such as desktop, mobile phones and other digital media and platforms to promote services and products.

It was developed during the 1990s and 2000s and changed the way brands and businesses use technology for marketing. It is the use of new media to market a product, brand, organization and so on. Though there are a lot of projects that can be done. These days digital marketing relies on the internet.

Digital marketing is the use of the Internet, Social Media, Search Engine and other channels to approach customers. Some marketing professionals consider digital marketing to be an entirely new attempt that requires a new way of approaching customers and new ways of learning how customers behave compared to regular marketing.

Understanding of the Digital Marketing

Digital marketing targets a particular division of the customer base and is interactive. It is on the rise and includes email ads, promoted tweets and search result ads– anything that includes marketing with customer feedback or a two-way interaction between the customer and company.

Internet marketing differs from digital marketing. Internet marketing is advertising that is individually on the Internet, whereas digital marketing can take place through a video game, mobile devices, on a subway platform or via your cell phone app.

Components of the Digital Marketing

Digital marketing extends across a huge network of digital touchpoints that customers communicate with many times a day. To properly use these channels, you need to have knowledge of each.

There are lots of components of digital marketing such as Search Engine Optimization (SEO), Pay-per-click advertising (PPC), Social Media Marketing(SMM), Content Marketing, Blogging, Email Marketing, Mobile Marketing and so on.

1. Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of growing the quantity and quality of website traffic to a website or a web page from search engines.SEO is the one kind of process of optimizing the content, reach your website and technical setup so that your pages appear at the top of a search engine result for a specific set of keyword terms.

SEO targets unpaid traffic known as organic or natural results rather than paid traffic or direct traffic. Unpaid traffic may start from various kinds of searches, including picture search, video search, industry-specific vertical search engine and news search.

As a Digital marketing strategy, SEO thinks about how search engines operate, the computer-programmed algorithms that direct search engine behaviour, what somebody search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted public.

There are three types of SEO

On-page SEO
Off-Page SEO
Technical SEO

On-Page SEO

This SEO is the method of optimizing your content for search engines. On-page SEO methods help search engines discover both the meaning and context of your content and this can become an actual effect on your rankings.

Things to Optimize as part of On-Page SEO

Optimizing your page meta titles and meta descriptions
Optimizing your headings
Content formatting
Image Optimization
Optimizing internal linking

Off-Page SEO

Off-page SEO has to do with actions you can perform outside the borders of your website for promoting your website and content on the Internet.
The importance of Off-Page SEO

Link Building
Social Media Marketing
Brand Mentions

Technical SEO

It is the process of optimizing your website for the crawling and indexing phase. This is a critical process because technical SEO errors can damage the performance of your campaigns without understanding why.
Things to compare and optimize include

Proper use of canonical URLs
txt optimization
URL Optimization
Structured Data Markup Implementation
Fix crawl and indexing errors
Fix Soft 404 errors
XML Sitemap Optimization
Website Security (SSL)

2. Pay-per-click advertising (PPC)

Pay-per-click (PPC) promotion enables marketers to reach Internet users on a number of digital platforms by paid ads. Marketers can set up PPC campaigns on Google, Twitter, Pinterest, Bing, Linked In or Facebook and show their ads to people searching for terms related to the products or services.

PPC campaigns can segment users based on their demographic features such as by age or gender or even target their special interests or area. The most popular PPC platforms are Facebook Ads and Facebook Ads.

These ads also involve retargeting, indicating that depending on the client’s actions, marketing automation tools can craft complex, personal cross-platform ads. PPC advertising typically leads to the sponsored result on the top or side of a SERP (Search Engine Results Page).

3. Social Media Marketing (SMM)

The main goal of a social media marketing campaign is brand knowledge and establishing social trust. As you go longer into social media marketing, you can use it to get leads or even as a direct sales channel.

The key to effective social media marketing goes very beyond simply having active social media accounts. You must also be making social elements into every phase of your marketing attempts to create as many peer-to-peer sharing possibilities as possible.

The more your audience is inspired to join with your content, the more likely they are to share it, maybe inspiring their peers to become clients as well.

SMM functions on the principle of SMO (Social Media Optimization), i.e. the development of company image on social networks. Similarly to SEO and SMO attracts new, unique companies to the targeted website.

4. Content Marketing

If 15 content marketing experts were asked to define their field you might receive 15 unique definitions, but they will all likely point back to the same core concept.

Content marketing is a marketing strategy that turns around the creation, publication, and sharing of content to a target public in order to bring new traffic and for new customers to your business.

This is almost always done online through the use of social media, blogs and videos, and ebooks and other interactive or downloadable tools that share your brand and expertise with your excellent buyer.

Here are some Ideas for Creating Content for your Company

Build Trust with Your Visitors
Build Brand Information
Great for Natural Search
Creates Leads for Your Business
Attract Perfect Buyers
Convert Higher Website Companies into Leads with Lead Nurturing

5. Email Marketing

Email marketing is an important marketing channel, a form of personal marketing as well as digital marketing, that uses email to improve your business’s products or services.

It can help make your clients aware of your latest details or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with brand knowledge, lead creation, building relationships or keeping clients engaged between buying through different types of marketing emails.

Advantages of Email Marketing

An email has become such a successful marketing tool for businesses in part because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, removed, or archived. But email is also one of the most cost-capable tools available, too.

Tips for building your Email Marketing list

Don’t purchase email lists.
Be knowledgeable of national and international email regulations.
Use email to have a talk with your customers.
Only send when you actually need to.

6. Mobile Marketing

It is a multi-channel, digital marketing lead pointed at giving a point public on their cellphones, tablets and other devices, via Websites, SMS and MMS, Email, Social Media, and any other apps.

When it arrives in mobile marketing, this means keeping devices in mind and using SMS and MMS marketing and mobile apps. Mobile marketing is an essential piece of the problem when it comes to building out any short-term or long-term buying plan.

From email to PPC, SEO, Content Marketing and SMM there is a mobile marketing channel to reach every part of your audience where they are most useful.

Mobile marketing can do miracles for driving brand value and need for your products or services by leveraging mobile devices to connect with more customers in real-time at any point in the customer lifecycle.

7. Blogging

Blog marketing is the method of reaching your home business’ target business through the use of a blog. Business owners had a blog separate from their websites, but now, you can easily combine the two to make it easier for you to manage, as well as easier for guests to access.

Many industry owners use a blogging platform, such as WordPress, for both their website and blog. Further, as blogging has increased in ease and demand, many people have created businesses from blogging all on its own, as argued to having a business first and then blogging.

The Advantages of Blog Marketing

Cheap to Start and Run
Easy to Use
Builds Website Traffic
Increases Search Engine Ranking
Allows You to Get Trust and Credibility
Engages Your Market
Creates More Possibilities for Revenue

The Disadvantages of Blog Marketing

It Can Be Time-Consuming
Needs a Constant Stream of Ideas
It Can Take Time to See Results
It Needs to Be Marketed Too

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Best Ways To Increase Your Online eCommerce Store Conversion Rates

Are you finding ways to increase your online eCommerce store conversion rates? If yes then you come to the right place where we will provide you with some tips that will help you optimize your conversion rates.

Every eCommerce business knows the importance of sales, so to improve your eCommerce sales you need to focus on getting high conversion rates for your eCommerce website.

Day by day many eCommerce stores are getting built online so competition is getting tough day-by-day. To stand out alone from your competitors you need to provide unique offers and attract more visitors. So in this article, we will provide in-depth detailed tips about what are conversion rates and how you can increase your eCommerce conversions.

Best Tips to optimize your eCommerce Store conversion rates:

1. Use high-quality product images & videos

Product images & videos are the most critical part of the product page. Before visitors purchase the product they first check out the product images & videos.

The image you display plays an important role in deciding that your visitors will purchase a product from your store or not.

So using high-quality images & videos on your product page will help your store visitors to make a purchase decision. Images are better for understanding than writing long product descriptions. You can also add short videos that describe the extra features of the specific product.

You can be more creative and offer image magnifier so that your visitors can easily zoom images and check products in detail. Doing this will help you increase your conversion rates.

2. Use product reviews & social proofs

In this internet world, 90 out of 100 people decide to purchase the product based on the reviews or social proofs available on an eCommerce store conversion rates.

Good reviews inspire customers to purchase your product without any doubt. So if customers are purchasing products from your store, adding their shopping experience can encourage your new store visitors to purchase too.

So if you want to encourage your new store visitors and increase your conversion rate then take advantage of displaying reviews, testimonials, etc. you can ask customers to add an honest product review and rating by offering them some discount on their next purchase.

3. Offer free shipping

Offering free shipping will always help you in converting your visitors to your potential customers. Free shipping and discount coupons are the popular offers you can offer to attract visitors.

Many eCommerce websites do not offer free shipping, especially small and medium-sized eCommerce store conversion rates. But if you want to balance your customer’s expectations then you need to learn that customers always expect their orders to be delivered without any shipping charge.

If you cannot offer free shipping then you should try adding shipping charge in the product price so you can offer free shipping when customers decide to purchase the product from your store.

Related Read: Free eCommerce Responsive Website Templates For Creating Your Online Store

4. Include reward pop-ups in your eCommerce website

In this trendy world by offering reward pop-ups can help you optimize your conversion rates. Offering gamification to your website visitors can increase your customer engagement and purchase rate.

Many eCommerce websites saw that gamification has helped them to improve their customer shopping experience. So offering gamification on your eCommerce website can help you create pleasant remembrances that most customers had in their childhood.

Using this type of method can help you grab visitors attention and create a special bond with your website visitors. It also makes visitors sign up your email newsletter so there are chances that users may purchase in the future if they feel connected to your website. This will help you in improving your conversion rate.

5. Highlight your Call-to-action (CTA) button clearly

The CTA button in your eCommerce website plays an important role in grabbing your visitors attention. If you want your visitors to perform the desired action using CTA then you must provide the proper direction.

Adding a CTA in the right position with an attention-grabbing button will help you to redirect your website visitors to the right place. This can help you grow your conversion rates.

6. Insert & Optimize Search Bar

The online eCommerce industry is all about providing the best online shopping experience. So adding an advanced search bar on your website will help you to optimize the shopping experience. Lots of visitors prefer using a search bar to find their desired products on your website.

So adding a search bar in your website will help your visitors to find their desired products in no time with suggestions below the search bar so visitors can easily choose the right product. So if you provide this kind of feature you can improve your conversion rates.

Related Read: New eCommerce Website Design Trends in 2021 – Webibazaar

7. Contact Abandoned Cart User

The abandoned cart rate is one of the common terms used to identify the percentage of visitors who landed on your website, added a product to the checkout page but did not purchase that product.

If your website is getting a high percentage of the abandoned cart rate than you need to identify the reason why your visitors leave the website without completing the purchase process.

Once you identify the reason behind an abandoned cart you can retarget those visitors using emails and ask them to purchase the product they left in the cart. An effective and convincing abandoned cart email will surely help you to get visitors back on your website and optimize the conversion rate.

8. Optimize Your eCommerce Website Speed

As per the latest news 0 to 4 seconds is considered as the ideal load time for a website. If your website fails to load within that time then there are chances that your website visitors may go back from your website and purchase the same product from your competitor’s website.

Your website’s loading speed plays an important role in deciding the conversion rate of your eCommerce website. Even a small interruption of 2 seconds can directly affect your income.

It does not matter how effective your product or website design is if your website is not loading fast enough then your visitors will leave your website and shift to your competitor’s website. You can check your website’s loading speed by using various online tools such as Google PageSpeed Insight, GTmetrix, etc.

Most of the time images in your website can reduce the website loading speed. find the reason for slow loading websites and solve those issues that are taking time to load your website.

This will not only improve your conversion rates but it will also provide the best online shopping experience to your website visitors.

9. Provide Smooth & Continues Customer Support

To stay ahead from your competitors you need to make sure that your customers can easily contact you without facing any difficulties. Most of the time a new visitor get an issue while making a purchase or finding the product at the same time when they look for customer support to resolve their issue.

So if they fail to find customer support then you will lose your potential customer. If you are already providing customers using various chat tools then you are already ahead of many eCommerce websites.

10. Provide Simple & Responsive Design

Many eCommerce websites have a large product catalogue. So providing a complicated and confusing design can directly affect your conversion rates. Not only this but there was a time when eCommerce websites failed to load on different screens. This type of situation takes place when your website does not have a responsive design.

If you want to optimize your website conversion rate then it is substantial for you to offer a simple and responsive design so that the visitors can easily interact with your website. If it is done correctly then it will help you to optimize your website’s user experience.

Make sure that your website is easy to navigate with a simple design so that the customer can easily navigate to their desired product or categories and choose the product they like.

Hope this article has provided you with some values, make sure to implement these above-mentioned steps on your website to provide the best shopping experience to your visitors.

If you are a newbie then you should create your website by implementing these steps from the start so you don’t have to suffer later.

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