If you are running an offline business and you are planning to take your business online using the Shopify platform you must use elements that help you create engaging content that drives more visitors and grows your sales.
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After you set up your store make sure you use these following elements clearly with simple Web Design Themes and get more engaging visitors to your store.
The following elements can be used to increase engagements, sales and profitability in most of the business.
1. Quality Design
Use simple Theme design with simple text and cool colour combinations that help visitors to read and learn about your products in your store instead of using complicated colour and different typography, providing value to your visitors can help you get more sales.
2. Customer support
This is key to your success, if you don’t provide real-time customer support they’re gonna find another store. So adding live chat to your store will help customers to get solutions easily regarding your products or shipping or payment issue.
You must also create a Facebook business page and mention it in your store so customers can contact you there if they have any issue when you give real-time support to your customer you make real bonds with them which will help you get more and more sales from the same customer if you are selling products or services.
3. Video Content
Yes, you read it right, creating videos of products that help visitors to understand your products easily and make them understand how useful your products can be in their daily life. But many eCommerce Website Development owners don’t realize how product video can lead to improved sales.
Video is always more engaging than writing about your products, to create engaging videos for your products or service you should hire a videographer that can help you Create Amazing Product Videos.
4. Cart Abandonment Discounts
There will be lots of customers who added some of their favourite products to your store cart but haven’t done the checkout process due to some reasons you can track them and offer them a special discount to clear cart and check out their favourite products.
It creates purchase urgency to customers who already liked your products and added into the cart, by using email marketing you can reduce cart abandonment and scale up your conversions.
5. Mobile-Friendly User Experience
Nowadays people use mobile phones more than any other gadgets to find their favourite products or services they want so you must make sure your store is mobile friendly and gives your visitors a perfect shopping experience.
Shopify already offers you a mobile responsive store so there will be no issue for visitors who open your store from any devices such as mobile phones, tablets, computers.
To provide a better customer shopping experience you must add security to your store. If your store has an online payment procedure then it’s essential that your store should have SSL encryption and uses a secure payment process.
You must indicate your commitment to security with security seals and payment logos which increase trust level. This helps customers to feel safe while purchasing any product or services from your store.
7. Navigation Menu
Your website navigation menu should help your visitors to find their favourite products easily and quickly. Creating a good navigation menu improves the online shopping experience and helps sellers to increase more sales. You can add products using categories and subcategories.
If you implement the above-mentioned points you surely will start getting more engaged visitors and help you turn your visitors into your lifetime customers and get more and more sales.