Choosing the right platform for creating an online store is essential for any business. Many platforms provide free services for creating an online store, some of them are paid. Prestashop is one of the free open-source platforms that allows you to create an amazing online store.
Prestashop development is an extremely customizable, award-winning eCommerce platform that comes with free solutions. You can easily create an online store as per your business requirements.
Prestashop is a great option for small and medium-sized eCommerce businesses. It is user-friendly, easy to build, supports multilingual languages, multiple currencies, etc.
You can get a Prestashop theme that relates to your business from a marketplace called Webibazaar Templates. it also provides Web Services related to websites and also provides Prestashop modules that will help you ease your work and customize your store as per your requirements.
Let’s talk about the benefits that will give you reasons to use Prestashop :
1. Easy to use
PrestaShop is an attractive choice that spins around the fact that it is easy to use. You don’t have to master yourself in technical skills to set up your store. It is as simple as downloading add-ons and installing them and you will be covered.
2. SEO friendly
PrestaShop Themes are designed SEO friendly so you can upload content accordingly. It also helps you rank higher in search engines so you can drive more traffic to your store organically.
3. Mobile Friendly
PrestaShop is a mobile-friendly eCommerce platform, which gives mobility to your website. The default template for this platform has a mobile-optimized cart ensuring your site can be accessed from any devices such as mobile, tablets, computers. The user interface remains the same for this platform across the devices.
4. Cost Free Solution
PrestaShop is an open-source platform so it is available for free to use with no hidden charges. Just download it’s a platform, install it, and start creating your store. You don’t need to perform any additional tasks to get started with PrestaShop eCommerce development.
5. Customizing store
Open Source is a way to go if you want to have a unique feel. In the highly competitive world of eCommerce business, creating a memorable brand is key to your long term success.
To customize your online store you will need two modules. One that will help you to make quick edits and another advanced module that will help you change the codes to customize your store as you want.
You can also purchase ready to use templates from PrestaShop certified partners. By paying them less than $90 for a high-quality template theme so you can edit it and add your products and services and start selling.
6. Effective tools to manage your online products
Using Prestashop, you can exercise better control over your online offerings. You are in a position to engage in the daily management of your online goods. Prestashop allows you to categorize your products under various leads.
Therefore allowing online visitors to process with the great online shopping experience. With Prestashop, you can announce your offerings under the “Discounted products” and “Products with no shipping cost” it is made possible when you install the product management module.
7. Product creation
Prestashop features an inbuilt product creation area where you can list products as much as you would like to sell. You can also compose features to display the expiry dates for sensitive products. Also, you can sell downloadable products using Prestashop.
Apart from this, you can manage your inventory and set restocking alerts whenever a product is about to go out of stock. It also includes an SEO section where you can add meta title, meta description, Etc.
8. Google Rich Snippet
The total number of people searching for products on google shows that ranking SERP (Search engine result page) is compelling. Rich snippets are codes that make it easy for a search engine to organize information.
This offers searchers the ability to see products that they search for and compare prices. This is the reason you should add google rich snippets to your products link and boost your SEO efforts.
The google rich snippet is in the Prestashop add-ons marketplace. Take advantage of it to improve your reach and provide a great shopping experience for visitors.
9. Payment Processing
To create your site fully functional to accept payments, you need to set up a payment gateway. Prestashop has over 250 payments and provides add-ons. Prestashop supports a wide range of payment gateways such as PayPal, Stripe, amazon pay, Payoneer etc.
In comparison, Prestashop has only four payment options which include Bank transfer, Stripe, PayPal and Check payments.
The version of Prestashop is PCI compliant ready which means you will have to do this process by yourself. So you will have to purchase an SSL certificate and regularly check in on security repair.
On another side, the Prestashop ready version has its security account updated for you already. Because it is hosted on the google cloud platform that includes a free SSL certificate.
11. Add-ons and Integrations
Prestashop has many integrations available in the marketplace. You will find some modules for free, while others are available with a one-time purchase payment.
It is a fact that adding integrations to boost your website using Prestashop can end up being more expensive than SAAS alternatives like Wix, Shopify. After all, once you sell products in high volume, you come out on top with Prestashop.
The second one is usually the contract destroyer for most merchants. The modules are created by different developers and may not be compatible with each other which may lead to a glitchy website and Prestashop cannot help out with this issue.
The Prestashop version limits access to the integrated marketplace. So, users only get to use the module’s built-in platform.
12. Multilingual Language Support
Prestashop supports more than 50 languages so your store can be translated into many different languages so you can sell your products or services worldwide.
That’s it, above mentioned points are the benefits you can take if you start creating your online store using the Prestashop platform. If you have a small business then this is the right platform for you to start selling your products online.